From solution selling and crediting sales across products to selling directly to advertisers and integrating programmatic, publishers are looking for actionable insights on the latest sales practices affecting the media industry. They seek industry-specific benchmarks and best practices to more clearly understand how to implement the mandates for the sales force of 2020.

Alexander Group’s newly launched Media Ad Sales Study provides actionable insights for publishers looking to address these topics and more. Participants will receive a complimentary, customized report with industry trends, best practices and benchmarks comparing your company’s summarized data findings to the industry.


20/20 Vision: Leadership for the Media Ad Sales Force of 2020
Hear insights from top media revenue leaders on the future of media ad sales.

Media: Sales Compensation Solutions
The media sales landscape is in constant change. Adjust sales compensation to drive the right behaviors.


Insight type: Article

Industry: Media Sales

Role: C-Suite, Sales and Marketing Leadership

Topic: Sales Methodology, Strategy

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