From solution selling and crediting sales across products to selling directly to advertisers and integrating programmatic, publishers are looking for actionable insights on the latest sales practices affecting the media industry. They seek industry-specific benchmarks and best practices to more clearly understand how to implement the mandates for the sales force of 2020.
In the video below, Matt Bartels, principal and media sales practice lead, provides an overview of the Media Ad Sales Study themes and their importance and effectiveness in addressing critical industry sales model dynamics.
Leadership Mandates for the 2020 Sales Force
Alexander Group’s newly launched Media Ad Sales Study provides actionable insights for publishers looking to address these topics and more. Participants will receive a complimentary, customized report with industry trends, best practices and benchmarks comparing your company’s summarized data findings to the industry.
Join the Alexander Group’s Media Ad Sales Study today!
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About the Author
Matt Bartels is a principal in the Chicago office. Matt is a leader for the firm’s Media and Implementation & Change Adoption practices. He also has widespread experience in a variety of industries, including technology, manufacturing and health care. Matt has a proven record of working with clients to develop actionable growth-oriented strategies, go-to-customer transformations and productivity enhancements. In addition, Matt is an expert in global and domestic sales compensation design. He is a leader in the revenue growth space, and a frequent speaker and author of thought leadership content.