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Life Sciences & Analytical Instruments Practical “How-to” Series: Channels

The industry has long wrestled with when and how to most effectively use indirect routes to market. Channels helps companies gain access to customers, tap experienced salespeople, and fast track order to cash – not to mention the supply chain and logistic benefits.

Part five of Alexander Group’s six-part Practical How-to Series shares how leading companies are leveraging third parties to not only access customers but complete their omnichannel strategy.

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Learn more about all the topics in the series.

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