In our latest video series, Matt Greenstein discusses two such trends in the Life Sciences and Analytical Instrument industry and explores how sales leaders can thrive in this challenging environment.
Trend 3: New Go-to-Customer New Business Teams for Aggressive Plays Against Growth Targets
-Increase Focus on Winning Competitive Accounts
-SWAT Teams Help Crack Competitive Accounts
Trend 4: Customized Sales Approaches to Penetrate Growth Segments
-Growth Segments Require Unique Sales Motions
Stay tuned as we share additional trends and contemporary responses to market challenges in future articles.
In the meantime, you can learn more about Alexander Group’s Life Sciences and Analytical Instruments practice and how we can help you navigate sales transformation. Or schedule an individualized briefing with our practice leaders, Matt Greenstein and Arshad Carim.
Watch the overview and other videos in this series.
Read the other articles in this series: