Every year too many medical companies struggle to define and execute an effective commercial planning process. In this podcast episode, Mike Burnett and Mike White, from the Alexander Group, discuss how to translate your revenue growth strategy into an actionable commercial plan.
At 1:01, learn how to organize the planning process with four primary phases:
We look forward to sharing more findings from our recent Healthcare Go-to-Customer Study in future articles. Learn more about Alexander Group’s Healthcare practice and how we can help drive revenue growth through more efficient and effective use of selling resources.