Technology-driven innovation and the next generations are transforming the way corporations evolve their go-to-customer models and the solutions they deliver. As industries grow increasingly saturated with newcomers and traditional sales models get disrupted, modern organizations must face the challenge of adapting their growth strategies to this new reality in order to survive.
The lines between physical and digital worlds are blurring, and it is now more important than ever for companies to not only know their customers, but to also be quick to react to changes in buyer behaviors. For that, companies need to reexamine their sales strategies from the ground up, starting with customer identification and the redefining of personas.
Amid this change, in June 2019, Chief Executive Group and Alexander Group surveyed nearly 400 CEOs and business leaders on their future growth strategy and their readiness to adapt to the new marketplace. This whitepaper presents those findings.
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