If you are a revenue and operations leader looking to ensure your sales force is operating productively and efficiently, don’t overlook the value of your sales representatives’ perceptions–they can tell you where you’re doing well and where you need to improve.


Part 4 in this five-part series on sales asset utilization discusses the value of gathering accurate feedback (perceptions) from your sales force on the importance and effectiveness of your organizational capabilities.

Watch the short video below to learn more.

4. Gathering accurate feedback from your sales force

Stay tuned for the next video in the Sales Asset Utilization Series. To learn more about how the right sales analytics can guide your revenue growth strategy, contact us today.

Co-author: Jeff Danes is an associate consultant analyst in Alexander Group’s Chicago office.


  1. Read/watch the overview blog and video to this series.
  2. Read/watch Part 1, Part 2, Part 3 or Part 5 of this video series.

Insight type: Video

Industry: Cross-Industry

Role: C-Suite, Sales and Marketing Leadership

Topic: Sales Analytiсs, Strategy

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