At the 2015 Chief Sales Executive Forum, keynote speaker Daniel Pink, best-selling author of “To Sell is Human,” revealed the new guiding principles of selling incorporating the evolution of sales. Customers now have just as much — if not more — information as the seller, creating an information parity.
The new ABCs:
The best sellers are ambiverts – a little bit extroverted, a little bit introverted. Most people fit in this category. These sellers perform the best in sales because they are versatile. The key to a great sales team is superior training. Explaining the new landscape and these new ABCs will help the seller understand the customer’s needs.
The video below is the creation of the visual note from graphic recorder Kelly Kingman illustrating Daniel’s presentation. Enjoy!
The Alexander Group looks forward to sharing more visual notes of other keynote presentations from the 2015 CSE Forum in the coming weeks.
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