Is your company aligned with today’s medical device industry trends? Is your commercial model efficiently working to increase revenue growth? How do you optimize and align your portfolio to the appropriate revenue motions?
In September, the Alexander Group was a sponsor at the MedTech Conference by Advamed. Through great speakers and networking among the nearly 2,000 business executives and industry leaders in attendance, the Alexander Group uncovered the answers to these questions.
Here are five key takeaways from the event:
All of these takeaways align with the preliminary findings from the Alexander Group Medical Device Go-to-Customer Study. Medical device companies must develop a more efficient deployment of products and services. The go-to-customer models need more complexity and purpose. Commercial organizations are now team-based versus the individual territory models of the past.
If you missed our booth at the conference or would like to learn more about our survey findings, please contact one of our practice leaders.
Visit the Alexander Group’s Medical Device practice page to learn more about best practices in the industry and how we can help improve your company’s revenue growth.