What happens when you transform a 125-year-old industrial company into a digital company? That’s exactly what Cate Gutowski, vice president of Commercial Digital Thread at GE Digital, will share in her keynote at Alexander Group’s 2017 Chief Sales Executive Annual Forum in November. Gary Tubridy, senior vice president of the Alexander Group, recently interviewed Cate about the transformation of this industrial leader into a tech powerhouse and what that means for GE’s sales organization.

Cate’s keynote session explores General Electric’s journey to convert the sales organization to new digital technologies, change the way the company operates and learn from mistakes to create differentiation for their customers.

Register now to reserve your spot at the 2017 Chief Sales Executive Annual Forum to engage with Cate Gutowski and a diverse roster of keynote speakers, executive panelists and roundtable facilitators.