For many, the 2021 fiscal year is already coming to a close and the new year is fast approaching. Creating an effective, viable and agile go-to-market (GTM) plan is critical to winning in today’s complex environment.
These four core elements of your GTM plan can have a big impact on the eventual cost structure and end results:
1. Account Prioritization and Segmentation
2. Coverage Model and Roles
3. Capacity and Deployment Plan
4. Quota Targets and Incentive Compensation
Hear from Igor Uroic, Technology principal & practice lead, and Mitch Edwards, Technology director, as they dive deeper into these critical topics, including the latest trends and key benchmarks you can use to kick-start your own planning cycle.
Follow along by downloading the webinar presentation here.
Contact a Technology practice leader for more information or to learn how Alexander Group can help.