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For many, the 2021 fiscal year is already coming to a close and the new year is fast approaching. Creating an effective, viable and agile go-to-market (GTM) plan is critical to winning in today’s complex environment.

These four core elements of your GTM plan can have a big impact on the eventual cost structure and end results:

1. Account Prioritization and Segmentation
2. Coverage Model and Roles
3. Capacity and Deployment Plan
4. Quota Targets and Incentive Compensation

Hear from Igor Uroic, Technology principal & practice lead, and Mitch Edwards, Technology director, as they dive deeper into these critical topics, including the latest trends and key benchmarks you can use to kick-start your own planning cycle.

Follow along by downloading the webinar presentation here.

Contact a Technology practice leader for more information or to learn how Alexander Group can help.

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