Channel Partner Integration

To offer your customers a complete solution, find a win-win for both your company and your partners. Discover the four-step partner program framework process, common themes and accountabilities to drive revenue success.

  • Buyer journey: program changes to align with increasingly complex sales cycles
  • Manufacturers: Segmenting partners to fit within omni-channel approach
  • Distributors: Maximizing benefits from suppliers by delivering mutually beneficial outcomes
  • Roles and Responsibilities: Assigning ownership of customer success and driving loyalty and collaboration within partnerships
  • New Techniques: Rewards and enablement in addition to pricing and discounts; growth vs. market share programs
  • Account Strategies: Co-developing winning account strategies to drive revenue success

For a full briefing on any of the Manufacturing & Distribution Roundtables, please contact us.