Get the best practices and benchmarks you need to maximize return on your sales investments.
The Alexander Group Modern Media Ad Sales Study will provide sales leaders with key metrics and executive insights to keep you informed on industry trends and sales strategies.
Study participants will receive an individualized report that compares your results against the results of similar companies. Participants will include established, as well as start-up companies from integrated print, integrated broadcast, ad tech and pure-play digital.
View a summary of our data report to see the types of insights that will be published in our study.
We will be collecting data soon. Request a complimentary briefing or participation materials.
What’s in it for you?
Key metrics and benchmarks include:
- Booking, revenue and growth
- Sales productivity
- Sales attributed cost
- Headcount ratios
- And more
Study topics include:
- How the media ad sales industry is strategically evolving
- How trends in programmatic buying and multi-platform, multi-device demands impact sales capabilities
- What investments media companies are making in sales
Don’t miss out. Join our participation list now to be included in the Modern Media Ad Sales Study. Participants will gain access to our survey findings when they are published.