Health Insurance Sales Compensation Trends
Sales Compensation Costs are Climbing, Along with a Push for Profitability and Market Alignment
In the face of rising healthcare costs, health insurance and all payor organizations are grappling with an increase in sales compensation costs, necessitating a higher focus on profitability and productivity to maintain efficiency. Now, more than ever, it is crucial to proactively reassess and fine-tune your sales compensation program.
How does your sales compensation program compare to industry?
Alexander Group surveyed 300+ sales compensation leaders to determine the current trends impacting sales compensation programs.
Key highlights include:
- Optimistic Outlook: Leaders project an average of 8% revenue growth in 2024, but strategies vary significantly based on customer segments.
- Pay for Performance & Market Alignment: Top three 2024 plan change reasons focus on driving alignment with strategic goals.
- AI in Sales Compensation Management: Over 25% of companies adopt AI solutions to transform processes, drive efficiencies and deliver insights.
- Government Focus: Regulations regarding payor caps in Medicare as well as the rise in “duals” population is forcing immediate rethinking of roles and sales compensation plans.
Schedule a readout today to explore how changing market dynamics and priorities are impacting your sales compensation program.
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