Understand Industry and Commercial Trends and Best Practices
Life Science and Analytical Instrument companies have historically competed on technology and benefited from well-funded fast growing markets. Though the best technology may still win the day, the right commercial model makes a difference.
Alexander Group’s Life Sciences and Analytical Instruments Commercial Trends Research explores commercial trends including the models industry players are deploying to beat market grow rates, corner growth segments, and create sustainable competitive advantage.
Commercial Trends and Research Focus:
- Creating a profitable growth engine
- Aligning resources to fastest-growing opportunities
- Instituting Customer Success principles
- Investing in & scaling commercial operations
Key Benchmark Metrics:
- Revenue and bookings
- Sales expense
- Headcount and pay levels
- New roles and coverage
- Investment in digital tools
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Practice Leadership
