Alexander Group recently presented at ALDA’s Annual Meeting as a featured speaker and offered practical advice on constructing the business case for Customer Success.
There is a budding adoption of Customer Success principles in the life sciences and analytical instruments industry. Commercial leaders are looking to take a page out of the tech playbook to drive better technology adoption and repurchase. In the highly competitive world of consumables, companies must leverage their account managers, application specialists and/or a new Customer Success role to run proactive adoption plays and ultimately increase revenue growth.
The Life Sciences and Analytical Instruments practice leaders are conducting briefings to provide insights on adapting your commercial models to incorporate these Customer Success activities and discuss how these actions can manifest into roles and proactive customer engagements.
What’s in it for you?