Episode 6: Top Go-to-Customer Trends in the Medical Device Industry
Craig Ackerman, principal of the Alexander Group, shares in Episode 6 his perspective on how medical device companies are changing their go-to-customer models to grow revenue streams and market share in a constrained investment environment.
To maximize growth, companies have been diversifying their product portfolios and adding wider new roles. They’ve also continued to segment opportunities by revenue motion to effectively sell new, innovative solutions while maintaining their core legacy revenue streams.
Learn more about the Medical Device Go-To-Customer Study.
Episode 5: How to Effectively Drive Sales Across Diverse and Growing Product Portfolios
In Episode 5, Mike Burnett of the Alexander Group discusses a common challenge among medical device manufacturers – how to effectively drive sales across diverse and growing product portfolios.
Episode 4: Introducing the AGI Medical Device Revenue Growth Survey
In Episode 4, AGI Principal Craig Ackerman takes a deeper look into the medical device revenue growth survey and what it will include. He shares insights from past AGI studies as well. Listen now for more.
Episode 3: How Capital Equipment Vendors Gain Account Insight by Integrating the Deployment of Field Sales and Service Teams
In the medical selling environment, capital equipment vendors traditionally differentiate themselves on product performance and total cost of ownership. Alexander Group Vice President Mike Miller discusses in Episode 3 how capital equipment vendors gain account insight by integrating the deployment of field sales and service teams, and how this field approach can deliver results for vendors.
Episode 2: Medical Device Product Performance in the US
In Episode 2, AGI Vice President Mike Miller takes a deep dive into the medical device product performance in the United States. He shares insights from the recent AGI Medical Sales Index. Listen now for more.
Episode 1: Emergence of the Jr. Sales Rep in the Medical Device Industry
In Episode 1, Craig Ackerman with the Alexander Group discusses the emergence of the Medical Device Junior Sales Representative. Just a few short years ago this role was almost non-existent, but today 35% of Medical Device Sales Forces utilize a Junior Rep and the numbers keep growing. Listen now to learn more.
Learn more about the Alexander Group’s Medical Device practices.