For the past 12 years, Alexander Group has conducted the annual Sales Pulse Survey. This survey:
- Asked revenue leaders about their goals, investments and challenges for the coming year
- Obtained a rich, multi-industry perspective with good representation from tech, medical, media and manufacturing
- Emphasized Fortune 1000 but injected insight from $100 million to $500 million growth companies too
- Offered revenue leaders insight on how their objectives and planned investments compare with peer companies both in and out of their industry
The 2018-2019 summary findings uncovered several positives including a good year forecasted for 2019, that revenue leaders appear to be gradually taking control of the core components of the growth engine, solution seekers continue to be the largest revenue segment, and there is an expected increase in investment in digital to create more robust coverage and resource alignment.
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