I-LAER Model Focus
A company needed a sales transformation to scope and implement changes to the go-to-customer model. This project addressed the required changes to strategy, structure, process and talent that will enable the company’s success.
The Alexander Group used the I-LAER Model to focus on net new customer acquisition and major accounts. This was achieved through:
- Future state coverage recommendations
- Service options and client post-sales roles
- Major account management
- Recommendations for the Customer Success Manager role