Whitepapers:

CRO Guidebook

 

CRO GuidebookInsights and Considerations That Every Revenue Leader Should Know

At the Alexander Group we have the opportunity to interact with revenue leaders from companies that deploy every sales model imaginable. We understand how to equip multi-channel revenue organizations and place them on the path to profitable revenue growth through sales.

As a new chief revenue officer, where do you start?

Download this guidebook to learn how to answer these five important questions to help you build a more effective sales organization:

1. What business problems do our customers struggle with the most?
2. How do our products and services uniquely help customers manage these problems?
3. Which customers care most about having our sales team bring expertise and value?
4. What marketing, sales and service resources are needed to address their issues?
5. How do we ensure the sales organization is on the path to profitable revenue growth?