In the summer of 2015, the Alexander Group initiated a study to understand the challenges and best practices for driving top-line growth in Europe. The study involved meeting, primarily in person, with executives who own responsibility for company revenues generated in Europe, EMEA or worldwide. We spoke with over thirty executives from 27 companies. The study findings, first presented at our European Growth Summit in London, are summarized in this paper on the following topics:
• Why Europe and why Top-Line Growth?
• The Challenges and Complexities of European Markets
• Planning for Growth
• Levers for Driving Top-Line Growth
Learn more about our European Practice.