The technology industry is moving more rapidly than ever toward XaaS, while marketing, sales and service models struggle to accommodate the pace of change. Industry leaders will face a variety of challenges and imperatives in 2018 as the landscape continues to evolve.
Successfully navigating the XaaS buyer journey creates significant challenges for both legacy and relatively new technology arrivals. Established technology companies must evolve, often by abandoning traditionally successful practices that will ultimately hinder revenue growth in a XaaS environment. Newer, “born-in-cloud” companies must focus on expediently driving to scale and profitability within their go-to-customer capabilities, supporting operations and enablement.
This whitepaper explores the five core challenges that the Alexander Group believes will dominate the technology sector in 2018.
Learn more about the Alexander Group Technology practice.