Manage the whole buyer journey from pre-sales to purchase to post-sales support
Every interaction counts. Your entire organization needs to work in concert to attract new customers and build the loyalty required to retain them. Your role as a revenue leader requires a solid understanding of how marketing, sales and service come together to build long-term relationships.
FEATURED INSIGHT
Video
The Digital Revenue Organization – What Is It and How to Get Started?
Executive interview with Tiffani Bova of Salesforce on what makes the modern marketing, sales, and service organization “digital.”
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Survey
2021 Sales Compensation Hot Topics Survey Executive Summary
Executive perspectives on mid-year program status, total compensation management, COVID-19 adjustments, sales crediting, and contests and spiff.
Survey Findings
Article
1 + 1 Makes 3 | Radio Spots & Dots to Selling Digital Marketing Services
Insights from sales leaders on how to transition from selling advertising spots and dots to digital marketing services.
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BENCHMARKING TOOL
See how your organization compares with your peers in Sales and Marketing Leadership
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