As banks shift their go-to-market (GTM) models in response to digitization and increased competition, revenue leaders are left with several questions about “how” and “how fast” to change. Balancing the pace of change, sorting the GTM options and simultaneously driving revenue growth is complex.
In the recent Alexander Group Banking Industry Survey of over 50 U.S. banks, data from 2022 shows that there is consensus on GTM priorities. Based on banking engagements and the recent survey, the following highlights were extracted:
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