XaaS market leaders are growing revenue from existing customers by more than 20% every year. It’s evident that in today’s customer-centric environment, identifying and landing a prospect is no longer sufficient. New XaaS revenue models require post-land investments across the entire customer life-cycle and are critical for continued growth and scale.
While uncertainty across the value chain makes long-term planning challenging, there is a way to learn what go-to-market practices XaaS companies are leveraging to exceed the rule of 40.
100+ tech executives were recently interviewed and shared best practices and benchmarks on new account acquisition and maximizing customer lifetime value for XaaS growth and margin.
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