Maximize customer lifetime value through continuous buyer engagement
Buyer preferences and multi-mode interactions are evolving. According to Alexander Group research, 98% of buyers expect seamless physical and digital interactions. Over 50% of marketing executives are tasked to lead the deployment of product, sales and service resources across customer needs. However, many struggle with what marketing investments are a priority to successfully drive these initiatives to take their marketing organization into the modern era.
Alexander Group can help.
Customer Research
Determine which strategic markets and buying groups are critical for you to drive profitable revenue growth
Personas and Value Drivers
Differentiate and define messages that benefit your customers
Segmentation and Targeting
Prioritize your customers in each segment to identify the highest potential new and expansion revenue
Revenue Marketing Motions
Determine which marketing activities and channels are critical for you to drive profitable revenue growth
Marketing Data, Tools and Processes
Evaluate what data, tools and processes are needed to drive marketing across markets and your organization
Structure and Jobs
Determine how many marketing resources are needed to enter new markets, win against your competition or launch a new product
