Align your channel strategy and partner programs with your business model to best serve your customers and meet your revenue growth objectives.
Regardless of how large or small your channel program or the types of channel partners you manage – having an indirect sales force can have a big impact on revenue growth. But indirect channels can also be complex. Optimizing your channel sales model at each stage of program development will increase channel effectiveness.
In a recent high tech channel survey the following strategies rose to the top:
- Re-evaluate channel partner mix
- Concentrate on a smaller set of partners
- Increase investment in new types of channel partner enablement programs to enhance sales and service capability
- Adjust partner programs to ensure alignment with sales and service results
Embracing changes to the partner mix, the partner focus and the investments in enablement and programs is key to growth. Schedule a complimentary briefing to discuss how your partner compares to industry trends.