Top line revenue growth. It’s what every healthy business wants.
Who is in charge of the “revenue growth engine”? As one executive sagely put it; “CEOs have the capability to inspect businesses as a whole, but they lack deep insight into revenue production. The revenue officer brings this kind of insight to the table.” Who is the “revenue leader”? Sales executives are, given their skills and responsibilities, stepping into this crucial role.
Need help in building the business case to attend the Leadership Forums? Contact our senior director & Forum lead—Betty Corrado.