As a sought-after executive, independent board director and strategic advisor, Heidi Anderson Hupe has spent more than three decades building businesses and driving growth in emerging and mature B2B and B2C markets. Her knowledge spans the media, technology and healthcare industries with experience driving change in large publicly listed companies and faster-paced privately/private equity-owned and start-up companies. Areas of expertise include driving client value and growth, transforming organizations through building and upskilling commercial talent and promoting diversity and inclusion to drive business results. Heidi has a track record in executive leadership of highly regulated businesses, strategy development, M&A, technology and digital transformation, and scaling for growth. A gifted storyteller, Heidi uses her skill at connecting business needs with innovative solutions and taps her extensive network to put brands and companies on the map. She is adept at launching new products and initiatives; differentiating brands in crowded markets; leading turnaround and transformation initiatives and navigating companies through mergers and acquisitions. She is known for her infectious enthusiasm; quick, strategic thinking; leadership skills and ability to rally teams to unparalleled results.

Heidi is particularly passionate about leveraging technology to drive innovation and change in healthcare. She is currently the CEO of The Nora Collective, a tech-enabled, data-driven start-up focused on providing essential support and resources for women as they reach midlife and navigate the often confusing and challenging healthcare journey. She is an active board member of Solis Mammography serving on the Quality and Compliance Committee. Heidi also serves as a strategic advisor at AliveCor, TaskHuman, Healthdom, Familia Kitchen and Spacely.

In her most recent role as president & chief growth officer at Nox Health, a global sleep health leader on a mission to transform the way people sleep all over the world, Heidi was recruited to run the Enterprise business, leading the visionary team that is reimagining the sleep healthcare space. Nox’s value-based care model helps employers and payers leverage sleep as a critical intervention to close the care gap in chronic disease with happier, healthier employees. Through a unique mix of at-home sleep testing, sleep board-certified physicians, telemedicine visits, personalized therapeutic plans and ongoing care team support, millions of people worldwide are enjoying the benefits of good sleep.

Prior to joining Nox Health, Heidi served as senior vice president of client experience at Livongo where she led the client sales, client success, implementation and enrollment marketing teams. She developed the “Client at the Center” program which transformed the client organization from a service culture to a selling and growth culture achieving first top- and bottom-line growth in several years. When Livongo was sold to Teladoc for a record $18B in 2020, Heidi served as senior vice president of strategic clients and initiatives and ASO strategy at Teladoc. She developed a concierge model and created a Signature team to deliver unmatched service and results for the 25 largest employer clients.

Heidi was hired as chief growth officer on the turnaround team at Outcome Health, helping navigate the company through DOJ and SEC investigations and rebuilding the talent, technology, content and revenue following an ouster of the founders. At Time Inc. and WebMD, she held senior commercial leadership roles, scaling growth, diversifying revenue streams and driving several successful product launches. She also served as publisher of WebMD Magazine, playing an essential role in making WebMD a household name. Heidi began her career working in the advertising space at several agencies in Minneapolis and Chicago.

As a pioneering and vocal champion of diversity, equity and inclusion throughout her career, Heidi has consistently built high-performing diverse teams and developed future leaders by identifying talent and championing a diversity agenda. She served as executive sponsor of the Pride and Allies LBGTQ+ business resource group at Teladoc. She is active in 50/50 Women on Boards, Chief, Fortune Most Powerful Women, The Healthcare Business Women’s Association and is the founder of Power Women Windy City. She enjoys mentoring young people and is active in Nerdy Girls Success and the Glenbrook South Professional Women’s Group.

Heidi is a graduate of the University of Minnesota Hubbard School of Journalism and Mass Communication.