Revenue leaders today serve a new kind of customer.

A customer with soaring expectations, who has experienced the best the B2C world can offer. They know what 24×7 service means. They understand a pleasant buying experience is the norm. And meaningful dialog—both in terms of when and how they acquire information—begins well before the sale, and extends well beyond it. For today’s customers, the era of “push selling” is over.

The 2020 Forums will explore the stories of companies that are establishing a “new true north” to win and keep customers that expect 24×7 partners.


These experiences are transforming what customers expect of their B2B vendors. And this is driving fundamental change in how the revenue functions (marketing/sales/service) engage, deliver value to and service customers. A new and higher bar has been set.

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What are companies doing to engage in this way?

Companies steering a new course, to a customer-centric “true north” by changing three key factors in the customer experience:

A radical change in the coverage investment portfolio.

Understand and act on the deep change in the deployment of coverage resources across industries.

Deeper investment to harness digital technology.

Discover why turning to digital means a deeper understanding of customer needs and better engagement at every step of the buying experience.

Intense focus on culture.

Fearlessly build a customer-centric ethic that focuses on both the needs of teams and the impact on performance and drives true accountability.

Operations Forum

June 2-3, 2020
The Langham | Chicago

Learn from and connect with world-class sales operations leaders to share insights, stories and tactics that will help operations teams build the 24×7 capabilities you need to succeed in 2021 and beyond.

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Executive Forum

November 18-20, 2020
The Breakers | Palm Beach

Join 300+ revenue leaders over three days to explore stories of transformation, take away game changing insights and connect with your peers. Industry-leading speakers. Compelling breakout sessions. The one can’t-miss leadership event of the year.

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Consider Our All Access Ticket

Forums, Roundtables, Insightful Whitepapers and Added Leadership Perks

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Forum Contacts

Speakers and Sponsors:

For information about becoming a Forum Speaker, Panelist, Roundtable Facilitator or Official Sponsor, please email senior director & Forum lead, Betty Corrado or call (203) 905-5593.

Management Team Meetings:

Want to get more out of the Forum? Consider hosting your own senior management meeting before or after the event. There’s no better way to optimize and leverage insights across a comprehensive agenda and different functions in your organization. Enhance your revenue/sales strategy and plan right at the event! Contact Betty Corrado with the details.


To register conveniently by email, inquire about a team discount, or to take advantage of early bird or industry discounts, email Annie Orchen and a Forum staff member will contact you quickly.

General Information:

Email Victoria Kelly, event marketing manager, or call (480) 315-5802.

Join the leadership discussion now.

Share best practices, challenges & trends with revenue, sales and operations leaders in Alexander Group’s Chief Sales Executive Group on LinkedIn.