The Subscription Economy: The End of Ownership & Beginning of Personalization

Using learnings and examples from his experience driving HP’s ongoing transformation to a subscription-based business, Christoph Schell, CCO of HP will offer strategies and best practices to help companies succeed in the subscription economy in his upcoming keynote presentation at the Operations Forum. This is a sneak peek of that presentation with Gary Tubridy, SVP of Alexander Group.

Techniques in Navigating Revenue Leadership Careers

The pandemic has forced dramatic change into so many aspects of business, and certainly into revenue leadership. As a new CEO, Bruce Dahlgren shares his thoughts on organizing and leading the revenue function during the pandemic and positioning for the post-pandemic world. Through his 3+ decade career from VP to CEO, Bruce has created techniques to effectively navigate a revenue-focused career.

This is a preview of his roundtable session at the Executive Forum on November 19 and his keynote panel session on The Journey of Revenue Leaders to the C-Suite. 

Transform to a Customer-Centric World

Rajat Mishra, SVP of CX strategy, portfolio and partners at Cisco, shared what his company is doing to drive the customer experience in a customer-centric landscape. This preview of his Executive Forum Keynote revealed some insights on how Cisco is harmonizing sales and service to transform the customer journey and deliver the results that matter most to customers.

From Sales to Revenue: New Motions Needed

Digital technologies and the internet have driven a totally different buying process from a customer perspective. Warren Stone, senior vice president of Research and Applied Solutions of North America for MilliporeSigma, speaks about how companies have to adapt. First, you must understand the new buying process. Then, adjust your selling process in accordance with that buying process.

The Changing Customer Contract and the Role of the CRO

Gary Tubridy, Sr. VP of Alexander Group, provides a glimpse of the upcoming discussion at the Executive Forum around the role of the Chief Revenue Officer. Based on interviews with some of the panelists, he examines the rationale for adding the CRO position and how CROs can be a catalyst of change for a sales organization.

Learn more about Alexander Group’s upcoming events.


Insight type: Podcast

Industry: Cross-Industry

Role: C-Suite, Sales and Marketing Leadership

Topic: Events, Leadership

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