A Dynamic Ecosystem
Does Your Commercial Model Support Innovative Customer Solutions?
Innovation and focus on improving patient outcomes drive the vibrant healthcare market. Factors are constantly evolving and include:
- The advent of telemedicine and digital health solutions improve access and the patient experience.
- Robotic assisted surgery enabling physicians to have better visualization and control, which provides many patient benefits.
- AI-based healthcare applications that improve patient experiences and operational efficiencies.
- Increased focus on wellness programs by insurance providers to encourage individuals to take control of their health and help minimize healthcare costs.
Alexander Group works with leading healthcare companies to develop comprehensive go-to-market models, launch new products, build modern marketing organizations and design best-in-class sales compensation programs.
How We Help
- Build new virtual engagement and digital sales channels: Align your sales teams to enhance virtual engagement with customers. Virtual engagement considers all customer interactions, including lead generation programs, virtual selling roles and post-sale adoption programs.
- Focus on winning key accounts: Key accounts offer significant growth opportunities. Staying engaged with current accounts is imperative as market leaders recognize that new problems spawn new solutions, bonding customers to vendors for the long term using a solution-driven approach.
- Align sales compensation: As planning cycles shorten to address rapidly evolving trends, sales compensation plans must expand to create alignment with the strategic intent of new agile commercial models.
- Develop a customer success mindset: When companies become customer-centric, especially for key accounts, they switch from a profit motive to a customer value focus, ultimately driving long-term growth.
- Engage industry peers: Learn from and gain insights from a community of your industry peers. Virtual roundtables, symposiums and forums provide a platform to exchange actionable ideas and best practices for navigating today’s market.
- Access actionable research & benchmarks: Industry leaders need current and relevant data, trends, benchmarks and Voice of the Customer (VoC) research to help guide their Sales, Marketing and Operations decisions.
- Develop a modern marketing organization: Evaluate current and new markets and areas of opportunity. Optimize marketing channels, mix and return.
Working with Alexander Group
Related Insights
Participate in Our Research
Briefing Offers- 2024 Sales Compensation Trends Survey Sales compensation leaders from 300+ companies across industries participated to provide data and insights on the latest metrics and trends impacting sales compensation programs. From sales comp investments, costs, plan goals and program changes, discover the best practices sales comp leaders are initiating for 2024.
- Artificial Intelligence in the Commercial Organization How are commercial leaders aligning AI investments and use cases to growth plays? Learn the best practices and use case guides for AI-enabled commercial growth plays and the most effective AI implementation tactics.
- Biotech & Pharmaceutical Sales Compensation Survey The biotech and pharmaceutical sector is poised for significant growth, with a forecasted expansion of 14% in 2024, propelled by continuous innovation, robust R&D initiatives, breakthrough therapies and a growing demand for healthcare solutions. Alexander Group Sales Compensation Trends Survey, which collected data from over 25 biotech and pharmaceutical companies, offers critical insights that could impact your sales compensation plans for the coming year.
- Digital Health Provider Insight Series Leading digital health organizations are making strategic investments in coverage and roles to execute their growth priorities using four primary growth plays for 2025. Compare your go-to-market strategy with the industry average and best-in-class companies to identify areas for improvement and growth.
- Health & Wellness: Drive Growth Through Customer Experience From before the sale, during the sale and after the sale, establishing a customer experience (CX) strategy that delivers a positive outcome across all touchpoints is essential for health and wellness organizations to drive customer retention and growth. This study provides feedback from commercial leaders across 160 companies on how to develop a successful CX strategy.
- Healthcare Hospital Providers Survey Healthcare executives, physicians and surgeons were recently surveyed to determine their views on current industry trends and investments. From staffing and supply shortages to procedure volume and interaction preferences, discover what healthcare providers are prioritizing for the new year.
- Improving Marketing Pipeline Contribution The marketing channel mix is evolving, highly impacting demand generation performance. Healthcare leaders are investing over 53% more in demand generation which has led to a 36% increase in marketing qualified leads. Determining the right allocation of resources between different marketing channels and initiatives, however, is the challenge to increase conversion rates. How are your demand generation tactics performing?
- Innovation: Strategies for Marketing, Product & Digital Success Through 200+ marketing survey responses and 35+ interviews with B2B marketing executives, this study reports on the marketing organizational structures and performance insights to scale the marketing organization, increase marketing productivity and measurement and expand digital reach.
- MedTech Provider Insight Series Evolving market dynamics necessitate shifts in go-to-market (GTM) coverage strategy and job design, with a focus on operational efficiency and product innovation. MedTech organizations are investing in coverage and roles to execute growth priorities, including new product investments and advancing post-sales support. Alexander Group is offering complimentary readouts on GTM model trends based on results from our 2024 Provider Research.
- Revenue Operations Survey Over 200 executives in sales and revenue operations were surveyed across Business Services, Financial Services, Manufacturing and Distribution, MedTech, Health and Wellness, Media and Technology to determine the leading practices of world-class revenue operations organizations.
Upcoming Healthcare Events
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EMEA: Sales Compensation Game Changers for 2025
Virtual RoundtableMarket uncertainty and tariffs have accelerated the need for executives to revise their sales compensation strategies to safeguard against rising costs and maintain strategic advantage. Join us for a virtual roundtable to discuss how forward-thinking organizations are addressing critical challenges.
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Wednesday, June 4, 2025
9:00 a.m. – 10:00 a.m. GMT -
Virtual
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Marketing Symposium
New York, NYExclusively for B2B marketing executives, the B2B Marketing Symposiums create an innovative space for leaders to network and contribute skills, knowledge and experiences across B2B marketing practices including:
• Marketing archetypes
• Customer segmentation and targeting
• Customer persona profiling
• Opportunity modeling
• Demand generation
• Modernizing product commercialization
• Generative AI for marketing
• Revenue attribution
• Marketing ROI
• And more!Attendance is complimentary. Event details, speakers and agenda to come soon.
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Tuesday, June 10, 2025
12:00 p.m. – 5:00 p.m. -
Convene | 530 Fifth Avenue | New York, New York
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Marketing Symposium
VirtualExclusively for B2B marketing executives, the B2B Marketing Symposiums create an innovative space for leaders to network and contribute skills, knowledge and experiences across B2B marketing practices including:
• Marketing archetypes
• Customer segmentation and targeting
• Customer persona profiling
• Opportunity modeling
• Demand generation
• Modernizing product commercialization
• Generative AI for marketing
• Revenue attribution
• Marketing ROI
• And more!Attendance is complimentary. Event details, speakers and agenda to come soon.
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Thursday, June 12, 2025 –
Thursday, June 12, 2025 -
Virtual
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Sales Compensation Symposium
VirtualExplore the latest trends, share ideas and experiences, and network with your peers at the #1 event for sales compensation professionals!
Sales Compensation is a convergence accelerator—it brings together organizational structure, jobs, processes and metrics to deliver faster ROI and customer value. Leading firms use sales compensation as a strategic advantage by defining strategy, managing success metrics, assisting with change management and ultimately providing continuous improvement tactics.
At the Sales Compensation Symposium, you will engage with sales comp colleagues and experts through keynotes, panels and workshops. The Sales Compensation Symposium provides the latest research, trends, practical examples and best practices of sales compensation governance, design and administration.
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Tuesday, August 5, 2025 –
Tuesday, August 5, 2025 -
Virtual
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Sales Compensation Symposium
San Francisco, CAExplore the latest trends, share ideas and experiences, and network with your peers at the #1 event for sales compensation professionals!
Sales Compensation is a convergence accelerator—it brings together organizational structure, jobs, processes and metrics to deliver faster ROI and customer value. Leading firms use sales compensation as a strategic advantage by defining strategy, managing success metrics, assisting with change management and ultimately providing continuous improvement tactics.
At the Sales Compensation Symposium, you will engage with sales comp colleagues and experts through keynotes, panels and workshops. The Sales Compensation Symposium provides the latest research, trends, practical examples and best practices of sales compensation governance, design and administration.
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Thursday, August 7, 2025 –
Thursday, August 7, 2025 -
San Francisco, CA
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Sales Compensation Symposium
Minneapolis, MNExplore the latest trends, share ideas and experiences, and network with your peers at the #1 event for sales compensation professionals!
Sales Compensation is a convergence accelerator—it brings together organizational structure, jobs, processes and metrics to deliver faster ROI and customer value. Leading firms use sales compensation as a strategic advantage by defining strategy, managing success metrics, assisting with change management and ultimately providing continuous improvement tactics.
At the Sales Compensation Symposium, you will engage with sales comp colleagues and experts through keynotes, panels and workshops. The Sales Compensation Symposium provides the latest research, trends, practical examples and best practices of sales compensation governance, design and administration.
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Tuesday, August 19, 2025 –
Tuesday, August 19, 2025 -
Minneapolis, MN
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Sales Compensation Symposium
New York, NYExplore the latest trends, share ideas and experiences, and network with your peers at the #1 event for sales compensation professionals!
Sales Compensation is a convergence accelerator—it brings together organizational structure, jobs, processes and metrics to deliver faster ROI and customer value. Leading firms use sales compensation as a strategic advantage by defining strategy, managing success metrics, assisting with change management and ultimately providing continuous improvement tactics.
At the Sales Compensation Symposium, you will engage with sales comp colleagues and experts through keynotes, panels and workshops. The Sales Compensation Symposium provides the latest research, trends, practical examples and best practices of sales compensation governance, design and administration.
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Thursday, August 21, 2025 –
Thursday, August 21, 2025 -
New York, NY
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Join our Healthcare Community
Alexander Group’s community enables leading executives to share insights and takeaways for immediate use. Participants engage with sales leaders in interactive discussions while gaining knowledge on best practices, pitfalls and challenges.
Practice Leadership
Alexander Group Can Help
Is your go-to-market strategy focused on sales productivity to ensure profitable growth?