Artificial Intelligence in the Commercial Organization

Current Trends and Use Cases

From lead generation and product recommendations to service chatbots and sales forecasting, AI is accelerating commercial organization activities. Generative AI has expanded the scope of AI even further, providing artificial neural networks that process, transform and generate content using Natural Language Processing.

While 60% of firms have allocated AI participation within commercial investments, the majority are not currently using AI within their sales, marketing, service and revenue operations teams.

How can commercial leaders make the most of their AI investments to drive growth goals?

Through interviews and surveys conducted with commercial leaders, AI experts and AI tool vendors, Alexander Group’s latest research on AI defines detailed use cases that are aligned to “growth plays” to drive growth goals including:

• Developing qualified pipeline
• Cross- and upselling for profitable growth
• Enhancing service delivery
• Improving revenue planning and revenue operations

The research includes best practices and use case guides for AI-enabled commercial growth plays along with the following AI implementation tactics:

• How to get executive buy-in
• Conducting a thorough data inventory
• Testing and evaluating AI use cases

For a complimentary readout of the research findings, please complete the form and an Alexander Group representative will be in contact with you soon to schedule your briefing.

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