Digital Health

Unlocking the Potential of Digital Health

Overcoming Commercial Challenges in Economic Uncertainty

Staying competitive means the digital health industry must contribute to improving healthcare by making it more efficient and accessible. However, there are important commercial challenges to consider. Digital health companies must:

  • Demonstrate value to payers, providers and patients by offering advanced, cost-effective products that improve patient outcomes.
  • Invest in new technologies to stay competitive, investing in appropriate resources and expertise to leverage their potential.
  • Stay abreast of emerging industry trends, including AI to drive innovation.
  • Use big data, advanced analytics and interoperability to develop new products, improve patient outcomes and expand into new markets.

Alexander Group assists leading digital health companies to thrive in the rapidly changing healthcare sector, offering expert strategies and best-in-class recommendations to grow revenue, compete successfully and provide value.

How We Help

  • Sales & marketing professionalization: Adapt digital to better engage with providers, payers and patients, including through digital marketing, e-commerce and virtual sales channels.
  • Revenue operations: Create technical agility speed integration of back-end systems with front-end customer experiences by integrating Marketing, Sales and Service through Revenue Operations.
  • Customer experience: Deliver seamless customer experiences across physical and digital interactions to improve revenue growth, market share and customer satisfaction.
  • Advanced segmentation & targeting practices: Double down on organization definitions of segmentation and ideal customer profiles.
  • Sales compensation: Establish sales compensation programs that support shorter planning cycles, new digital product offerings, and cross-sell/upsell opportunities.
  • Marketing & data: Determine the optimal marketing motions and desired results.

Participate in Our Research

Open Opportunities Briefing Offers

Upcoming Healthcare Events

Join our Digital Health Community

Alexander Group’s community enables leading executives to share insights and takeaways for immediate use. Participants engage with sales leaders in interactive discussions while gaining knowledge on best practices, pitfalls and challenges.

Practice Leadership

Alexander Group Can Help

Is your go-to-market strategy focused on sales productivity to ensure profitable growth?