Unlocking the Potential of Digital Health
Overcoming Commercial Challenges in Economic Uncertainty
Staying competitive means the digital health industry must contribute to improving healthcare by making it more efficient and accessible. However, there are important commercial challenges to consider. Digital health companies must:
- Demonstrate value to payers, providers and patients by offering advanced, cost-effective products that improve patient outcomes.
- Invest in new technologies to stay competitive, investing in appropriate resources and expertise to leverage their potential.
- Stay abreast of emerging industry trends, including AI to drive innovation.
- Use big data, advanced analytics and interoperability to develop new products, improve patient outcomes and expand into new markets.
Alexander Group assists leading digital health companies to thrive in the rapidly changing healthcare sector, offering expert strategies and best-in-class recommendations to grow revenue, compete successfully and provide value.
How We Help
- Sales & marketing professionalization: Adapt digital to better engage with providers, payers and patients, including through digital marketing, e-commerce and virtual sales channels.
- Revenue operations: Create technical agility speed integration of back-end systems with front-end customer experiences by integrating Marketing, Sales and Service through Revenue Operations.
- Customer experience: Deliver seamless customer experiences across physical and digital interactions to improve revenue growth, market share and customer satisfaction.
- Advanced segmentation & targeting practices: Double down on organization definitions of segmentation and ideal customer profiles.
- Sales compensation: Establish sales compensation programs that support shorter planning cycles, new digital product offerings, and cross-sell/upsell opportunities.
- Marketing & data: Determine the optimal marketing motions and desired results.
Related Insights
Participate in Our Research
Briefing Offers- Digital Health Provider Insight Series Leading digital health organizations are making strategic investments in coverage and roles to execute their growth priorities using four primary growth plays for 2025. Compare your go-to-market strategy with the industry average and best-in-class companies to identify areas for improvement and growth.
- Improving Marketing Pipeline Contribution The marketing channel mix is evolving, highly impacting demand generation performance. Healthcare leaders are investing over 53% more in demand generation which has led to a 36% increase in marketing qualified leads. Determining the right allocation of resources between different marketing channels and initiatives, however, is the challenge to increase conversion rates. How are your demand generation tactics performing?
- Leading Practices in Digital Health: Customer Experience Customer experience (CX) impacts all points along the buyer journey. In fact, digital health organizations that have top-notch CX strategies achieve +60% more effective customer retention than peers. In this study, uncover the process, plays and tools to drive CX for conversion, retention and expansion.
Upcoming Healthcare Events
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Sales Compensation Symposium: Virtual
Industry Focus: AllRevolutionize your approach at the #1 event for sales compensation professionals and all executives who care about sales comp. Designed specifically for senior executives, join industry peers and renowned experts to gain exclusive access to cutting-edge research, emerging trends, real-world case studies and proven best practices in governance, design and administration.
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Tuesday, August 11, 2026 –
Tuesday, August 11, 2026 -
Virtual
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Incentive ROI: Evaluating the Health of Your Sales Compensation Programme
EMEA Virtual RoundtableAugust 12, 2026 | 16:00 – 17:00 GMT
Before your next compensation cycle, leaders should be asking one critical question: Is your sales compensation program working?
Join us virtually on Aug.12 for a tactical health check revealing what’s helping or hindering success.
Alexander Group prepared an interactive session that will provide participants with a practical framework to assess the health of their current plans, benchmark against industry best practices and identify opportunities for improvement.
Session Objectives
- Benchmark your current sales compensation program against a proven health check framework
- Evaluate performance across the five tenets of a world-class sales compensation program.
- Assess plan design against market leading guidelines.
- Identify gaps, risks and opportunities for enhancement.
- Improve your ability to attract, motivate, reward and retain top sales talent.
- Develop actionable next steps to strengthen your program for 2027 and beyond.
Building on the insights shared during the programme health check session, attendees will have the opportunity to hear from peers, explore common challenges and develop actionable strategies to optimise their sales compensation programmes to better attract, motivate, reward and retain top sales talent.
Come prepared to assess your own programme, compare your approach against proven best practices and actively participate in peer discussions. Bring your questions, challenges and experiences to gain practical insights and leave with a clear action plan to strengthen your sales compensation strategy for 2027 and beyond.
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Wednesday, August 12, 2026
4:00 p.m. – 5:00 p.m. GMT -
Virtual
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Sales Compensation Symposium: Chicago
Industry Focus: AllRevolutionize your approach at the #1 event for sales compensation professionals and all executives who care about sales comp.
Designed specifically for executives in HR, Compensation, Sales and Revenue Operations that want to use sales comp more effectively.Industry Focus: All
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Thursday, August 27, 2026 –
Thursday, August 27, 2026 -
Chicago
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Executive Forum
St. Regis Hotel | Chicago, ILJoin senior sales, marketing, commercial and operations leaders to share stories of transformation, connect 1:1 virtually and take away actionable ideas.
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Wednesday, September 30, 2026 –
Thursday, October 1, 2026 -
St. Regis Hotel | Chicago, IL
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Join our Digital Health Community
Alexander Group’s community enables leading executives to share insights and takeaways for immediate use. Participants engage with sales leaders in interactive discussions while gaining knowledge on best practices, pitfalls and challenges.
Practice Leadership
Alexander Group Can Help
Is your go-to-market strategy focused on sales productivity to ensure profitable growth?