Unlocking the Potential of Digital Health
Overcoming Commercial Challenges in Economic Uncertainty
Staying competitive means the digital health industry must contribute to improving healthcare by making it more efficient and accessible. However, there are important commercial challenges to consider. Digital health companies must:
- Demonstrate value to payers, providers and patients by offering advanced, cost-effective products that improve patient outcomes.
- Invest in new technologies to stay competitive, investing in appropriate resources and expertise to leverage their potential.
- Stay abreast of emerging industry trends, including AI to drive innovation.
- Use big data, advanced analytics and interoperability to develop new products, improve patient outcomes and expand into new markets.
Alexander Group assists leading digital health companies to thrive in the rapidly changing healthcare sector, offering expert strategies and best-in-class recommendations to grow revenue, compete successfully and provide value.
How We Help
- Sales & marketing professionalization: Adapt digital to better engage with providers, payers and patients, including through digital marketing, e-commerce and virtual sales channels.
- Revenue operations: Create technical agility speed integration of back-end systems with front-end customer experiences by integrating Marketing, Sales and Service through Revenue Operations.
- Customer experience: Deliver seamless customer experiences across physical and digital interactions to improve revenue growth, market share and customer satisfaction.
- Advanced segmentation & targeting practices: Double down on organization definitions of segmentation and ideal customer profiles.
- Sales compensation: Establish sales compensation programs that support shorter planning cycles, new digital product offerings, and cross-sell/upsell opportunities.
- Marketing & data: Determine the optimal marketing motions and desired results.
Related Insights
Participate in Our Research
Briefing Offers- Digital Health Provider Insight Series Leading digital health organizations are making strategic investments in coverage and roles to execute their growth priorities using four primary growth plays for 2025. Compare your go-to-market strategy with the industry average and best-in-class companies to identify areas for improvement and growth.
- Healthcare Hospital Providers Survey Healthcare executives, physicians and surgeons were recently surveyed to determine their views on current industry trends and investments. From staffing and supply shortages to procedure volume and interaction preferences, discover what healthcare providers are prioritizing for the new year.
- Improving Marketing Pipeline Contribution The marketing channel mix is evolving, highly impacting demand generation performance. Healthcare leaders are investing over 53% more in demand generation which has led to a 36% increase in marketing qualified leads. Determining the right allocation of resources between different marketing channels and initiatives, however, is the challenge to increase conversion rates. How are your demand generation tactics performing?
- Leading Practices in Digital Health: Customer Experience Customer experience (CX) impacts all points along the buyer journey. In fact, digital health organizations that have top-notch CX strategies achieve +60% more effective customer retention than peers. In this study, uncover the process, plays and tools to drive CX for conversion, retention and expansion.
- Revenue Operations Survey Over 200 executives in sales and revenue operations were surveyed across Business Services, Financial Services, Manufacturing and Distribution, MedTech, Health and Wellness, Media and Technology to determine the leading practices of world-class revenue operations organizations.
- Sales Compensation Hot Topics Survey Over 350 sales compensation leaders across seven industries provided insights on key sales comp topics including costs, quota planning and attainment, profitability, AI’s impact on comp, global comp practices, marketing comp practices and client/deliver services comp practices.
Upcoming Healthcare Events
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Revenue Operations Symposium
VirtualThe 2026 Revenue Operations Symposium is designed for leaders and practitioners who are shaping the future of commercial operations. This year’s virtual event brings together the latest research, actionable insights and practical strategies to help you:
- Lead Teams Through Change: Explore how AI is transforming sales enablement and what it takes to guide teams through evolving commercial landscapes.
- Multiply Productivity: Discover new approaches to territory and quota design, and how strategic planning can unlock greater performance.
- Advance RevOps for Scale: Learn how to evolve your RevOps function to support growth, adaptability and cross-functional collaboration.
- Harness Advanced Analytics: See how AI and machine learning are driving customer engagement, segmentation and growth opportunities.
- Accelerate Innovation: Dive into best practices for new product development, partner programs, and incentive design to maximize ROI and market impact.
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Wednesday, April 15, 2026 –
Wednesday, April 15, 2026 -
Virtual
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Women Revenue Leaders Forum
St. Regis Hotel | Chicago, ILJoin hundreds of women senior sales, marketing, commercial and operations leaders to share stories of transformation, connect 1:1 virtually, and take away actionable ideas.
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Tuesday, May 5, 2026 –
Wednesday, May 6, 2026 -
St. Regis Hotel | Chicago, IL
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Sales Compensation Symposium: Virtual
Industry Focus: AllRevolutionize your approach at the #1 event for sales compensation professionals and all executives who care about sales comp. Designed specifically for senior executives, join industry peers and renowned experts to gain exclusive access to cutting-edge research, emerging trends, real-world case studies and proven best practices in governance, design and administration.
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Tuesday, August 11, 2026 –
Tuesday, August 11, 2026 -
Virtual
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Sales Compensation Symposium: Chicago
Industry Focus: AllRevolutionize your approach at the #1 event for sales compensation professionals and all executives who care about sales comp.
Designed specifically for executives in HR, Compensation, Sales and Revenue Operations that want to use sales comp more effectively.Industry Focus: All
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Thursday, August 27, 2026 –
Thursday, August 27, 2026 -
Chicago
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Executive Forum
St. Regis Hotel | Chicago, ILJoin senior sales, marketing, commercial and operations leaders to share stories of transformation, connect 1:1 virtually and take away actionable ideas.
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Wednesday, September 30, 2026 –
Thursday, October 1, 2026 -
St. Regis Hotel | Chicago, IL
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Join our Digital Health Community
Alexander Group’s community enables leading executives to share insights and takeaways for immediate use. Participants engage with sales leaders in interactive discussions while gaining knowledge on best practices, pitfalls and challenges.
Practice Leadership
Alexander Group Can Help
Is your go-to-market strategy focused on sales productivity to ensure profitable growth?