Unlocking the Potential of Digital Health
Overcoming Commercial Challenges in Economic Uncertainty
Staying competitive means the digital health industry must contribute to improving healthcare by making it more efficient and accessible. However, there are important commercial challenges to consider. Digital health companies must:
- Demonstrate value to payers, providers and patients by offering advanced, cost-effective products that improve patient outcomes.
- Invest in new technologies to stay competitive, investing in appropriate resources and expertise to leverage their potential.
- Stay abreast of emerging industry trends, including AI to drive innovation.
- Use big data, advanced analytics and interoperability to develop new products, improve patient outcomes and expand into new markets.
Alexander Group assists leading digital health companies to thrive in the rapidly changing healthcare sector, offering expert strategies and best-in-class recommendations to grow revenue, compete successfully and provide value.
How We Help
- Sales & marketing professionalization: Adapt digital to better engage with providers, payers and patients, including through digital marketing, e-commerce and virtual sales channels.
- Revenue operations: Create technical agility speed integration of back-end systems with front-end customer experiences by integrating Marketing, Sales and Service through Revenue Operations.
- Customer experience: Deliver seamless customer experiences across physical and digital interactions to improve revenue growth, market share and customer satisfaction.
- Advanced segmentation & targeting practices: Double down on organization definitions of segmentation and ideal customer profiles.
- Sales compensation: Establish sales compensation programs that support shorter planning cycles, new digital product offerings, and cross-sell/upsell opportunities.
- Marketing & data: Determine the optimal marketing motions and desired results.
Related Insights
Participate in Our Research
Briefing Offers- Commercial Practices to Drive Profitable Growth & Valuation 80% of healthcare companies are growing, with 45% having revenue growth goals that exceed their 2022 growth rates. Most healthcare executives are confident that they can achieve their 2023 revenue growth goals, which is the most optimistic outlook since the start of the pandemic.
- Digital Go-to-Customer Study Discover the industry trends, insights and frameworks on the digital impact on revenue growth, as well as recommendations for increased sales performance and growth in a digital environment.
- Digital Insights Study Digital means changing how companies engage with customers and enable their commercial teams. Determining where and when your customers interact with your products and solutions can impact your organization’s digital maturity and where to guide your investments.
- Healthcare: Marketing Trends and Investment Priorities Over 52% of healthcare leaders are investing more in marketing. Through the use of first-party data, organizations are doubling down on advancing segmentation and targeting practices and are repositioning marketing channel activities to better leverage valuable content that is relevant and useful to customers. Discover the leading initiatives healthcare executives are executing to better integrate marketing and sales through process automation and investing in the right tools.
- Healthcare Hospital Providers Survey Healthcare executives, physicians and surgeons were recently surveyed to determine their views on current industry trends and investments. From staffing and supply shortages to procedure volume and interaction preferences, discover what healthcare providers are prioritizing for the new year.
- Marketing Insights Study Over 150 marketing executives were interviewed to determine the marketing initiatives being prioritized to maximize customer lifetime value. From marketing roles and resource allocation to marketing mix, channels and spend, get the latest insights on where marketing leaders are investing to advance their organization’s marketing maturity.
- Revenue Operations Survey Over 200 executives in sales and revenue operations were surveyed across Business Services, Financial Services, Manufacturing and Distribution, MedTech, Health and Wellness, Media and Technology to determine the leading practices of world-class revenue operations organizations.
Upcoming Healthcare Events
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Healthcare: Overcome Commercial Talent Challenges to Boost Performance and Growth
Virtual RoundtableAlexander Group recently conducted a comprehensive survey of nearly 200 North American commercial leaders to uncover the key challenges and best practices in managing commercial talent in 2023. In this interactive discussion, you will hear from the Alexander Group’s healthcare practice leads and other healthcare executives who will share their insights and experiences on how to:
- Navigate the labor market instability and talent funnel issues that are affecting the healthcare industry
- Upskill and reskill your existing commercial talent to match the evolving industry needs and shifting company priorities
- Win the race for talent by creating a compelling employer value proposition and a culture of engagement and retention
- Formalize a talent strategy that aligns with your business goals and supports your competitive advantage
- Incorporate diversity and inclusion practices into your talent strategy to foster a more inclusive and innovative workforce
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Tuesday, June 20, 2023
1:00 p.m. – 2:00 p.m. ET -
Virtual
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EMEA Sales Comp Community: First Sales Comp Design Question Everyone Asks: “What Are My Measures?”
Virtual RoundtableSales compensation weights and measures communicate both the sales strategy and the definition of success to individual sellers. In this way, selecting the appropriate measures can be the difference between a general plan that fails due to lack of specificity and a tailored plan that creates the role-specific outcomes required. In this virtual session for the EMEA Sales Compensation Community, we will share best practices on how to choose between the myriad of measure options available as well data on the best weight and measures used in the marketplace.
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Wednesday, June 28, 2023
2:00 p.m. – 3:00 p.m. BST -
Virtual
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Sales Compensation Symposium
Get the latest metrics, sales compensation and quotas insights/practices leading companies are using to drive revenue growth, manage costs and attract/retain talent. Registration is complimentary.
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Tuesday, August 15, 2023
12:00 p.m. – 6:00 p.m. ET -
Virtual
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Executive Forum
Join hundreds of senior sales, marketing, commercial and operations leaders to share stories of transformation, connect 1:1 virtually, and take away actionable ideas for how to win in an ever-changing 24×7 customer environment.
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Wednesday, October 25, 2023 –
Friday, October 27, 2023 -
The Breakers | Palm Beach, Florida
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Join our Digital Health Community
Alexander Group’s community enables leading executives to share insights and takeaways for immediate use. Participants engage with sales leaders in interactive discussions while gaining knowledge on best practices, pitfalls and challenges.
Practice Leadership
Alexander Group Can Help
Is your go-to-market strategy focused on sales productivity to ensure profitable growth?