Health Insurance

Transform Your Sales Approach to Boost Your Bottom Line

Increase Seller Capacity and Optimize Broker Engagement Models

With the rising cost of healthcare, providers are searching for increased reimbursement from insurance carriers. At the same time, consumers are looking for greater price and cost transparency to make more informed decisions about their health insurance.

As a result, health insurance leaders are looking for new solutions to address increasingly complex consumer needs by evaluating:

  • Targeted investments in new roles, coverage models and sales support to improve customer engagement and seller enablement.
  • Increased sales force turnover as employees look to align company policies with their personal preferences.
  • Carrier headcount investments in alternative resources and alternative methods to improve recruitment and retention.
  • Inflation-induced, increased pay levels that impact the bottom line.

Alexander Group helps leading health insurance companies create new strategies focusing on evolving consumer preferences while new seller and broker engagement models to grow revenue.

How We Help

  • Commercial model transformations: Assess, develop and implement growth readiness roadmaps by analyzing market opportunities, identifying key growth drivers and prioritizing initiatives that align with your go-to-market strategy. Ensure that you are well-positioned for sustained revenue growth and profitability. Structure your sales, marketing and service organizations to win in your market and new markets.
  • Focused commercial model improvements: Accelerate revenue growth by improving select areas of your payor commercial model that require optimization. Redesign sales roles and enablement programs. Enhance Marketing strategy and structure. Improve revenue operations, lead generation, segmentation and targeting, job architecture and enablement programs that drive productivity.
  • Sales compensation: Develop sales compensation programs that align with Sales strategy while using incentive design best practices to ensure supporting quotas are robust enough to drive performance.
  • Benchmarking & research: Leverage Alexander Group’s comprehensive database to determine how your commercial model investment and productivity compare to the health insurance industry. Monitor and reforming your growth and profitability levers through benchmarking and research will help you find the right GTM strategy to drive revenue growth.
  • Broker Engagement: Ensure your broker engagement process is modern and up to date via accurate broker segmentation and compensation.

Participate in Our Research

Briefing Offers

Upcoming Healthcare Events

  • Healthcare: Overcome Commercial Talent Challenges to Boost Performance and Growth

    Virtual Roundtable

    Alexander Group recently conducted a comprehensive survey of nearly 200 North American commercial leaders to uncover the key challenges and best practices in managing commercial talent in 2023. In this interactive discussion, you will hear from the Alexander Group’s healthcare practice leads and other healthcare executives who will share their insights and experiences on how to:

    • Navigate the labor market instability and talent funnel issues that are affecting the healthcare industry
    • Upskill and reskill your existing commercial talent to match the evolving industry needs and shifting company priorities
    • Win the race for talent by creating a compelling employer value proposition and a culture of engagement and retention
    • Formalize a talent strategy that aligns with your business goals and supports your competitive advantage
    • Incorporate diversity and inclusion practices into your talent strategy to foster a more inclusive and innovative workforce
    • Tuesday, June 20, 2023
      1:00 p.m. – 2:00 p.m. ET
    • Virtual
  • EMEA Sales Comp Community: First Sales Comp Design Question Everyone Asks: “What Are My Measures?”

    Virtual Roundtable

    Sales compensation weights and measures communicate both the sales strategy and the definition of success to individual sellers. In this way, selecting the appropriate measures can be the difference between a general plan that fails due to lack of specificity and a tailored plan that creates the role-specific outcomes required. In this virtual session for the EMEA Sales Compensation Community, we will share best practices on how to choose between the myriad of measure options available as well data on the best weight and measures used in the marketplace.

    • Wednesday, June 28, 2023
      2:00 p.m. – 3:00 p.m. BST
    • Virtual
  • Sales Compensation Symposium

    Get the latest metrics, sales compensation and quotas insights/practices leading companies are using to drive revenue growth, manage costs and attract/retain talent. Registration is complimentary.

    • Tuesday, August 15, 2023
      12:00 p.m. – 6:00 p.m. ET
    • Virtual
  • Executive Forum

    Join hundreds of senior sales, marketing, commercial and operations leaders to share stories of transformation, connect 1:1 virtually, and take away actionable ideas for how to win in an ever-changing 24×7 customer environment.

    • Wednesday, October 25, 2023 –
      Friday, October 27, 2023
    • The Breakers | Palm Beach, Florida

Join our Health Insurance Community

Alexander Group’s community enables leading executives to share insights and takeaways for immediate use. Participants engage with sales leaders in interactive discussions while gaining knowledge on best practices, pitfalls and challenges.

Practice Leadership

Alexander Group Can Help

Is your go-to-market strategy focused on sales productivity to ensure profitable growth?