Industry Focus: Manufacturing

It’s time to apply lean production techniques to marketing, sales and service

Product complexity, increasingly well-informed customers and fierce competition make it harder for you to maintain a competitive edge.

Shift your legacy sales organization built around relationships and product knowledge, and integrate marketing, sales and service with solution selling across broader portfolios and new revenue models.

Successful manufacturing sales transformation efforts require the following:

  • Increase focus on portfolio selling: Your marketing, sales and service efforts must be coordinated around the voice of the customer so buyers can build relationships with all of your brands – on their terms.
  • Embrace digital: Your customers are increasingly digitally enabled, from self-service research to the ability to buy products on-line. You need to understanding the digital buyer journey and plan appropriate revenue motions for competitive advantage.
  • Deploy more complex sales models: Carefully align specific roles and channels to more effectively sell technology-intensive products and services. Portfolio selling and a wide variance in customer buying behaviors adds to the complexity, and your revenue generation teams need to adapt.

Our commitment to results on every manufacturing client engagement will help you and your team align resources to meet your unique challenges and unlock revenue growth. Contact us today.

Featured Industry Insights

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Valuable best practices that you can apply immediately

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The Current State of Manufacturing

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Digitization is Driving New Sales Roles

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Insights: Transformation for Growth

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New Global Study

Does Your Sales Team Measure Up?

Explore critical benchmarks and best practices to improve sales productivity in this recent study

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Customer Insights: See How AGI Delivers Results

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The Impact of Evolving Customer Needs on Manufacturers

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Hear from Top Executives – 2019 Sales Compensation Trends Survey

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Client Success Stories

Optimizing Sales Operations
An underinvestment in sales operations led to the need for restructuring and a roadmap for future support

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How to Re-Evaluate Channel Coverage and Approach
A leading manufacturer with over 300 channel partners assesses partner relationships and compatibility

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Customer Segmentation Identifies Highest Dollar Opportunities
Global manufacturer changes legacy sales models to adapt to new customer buying needs

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To drive manufacturing revenue growth, contact us today

Practice Leadership

  • John Drosos
    John Drosos
  • Andrew Horvath
    Andrew Horvath
  • Kyle Uebelhor
    Kyle Uebelhor