Data & Content

Go-to-Market Imperatives to Drive Growth and Success

Don’t Sell Data, Sell Insights

Companies seek to drive growth and performance. Because of the data required to make today’s decisions, they turn to analytics and business intelligence to find new insights into customer demands and changing market forces.

Business intelligence is the collection, analysis and visualization of complex data sets, allowing leaders to quickly grasp insights and leverage data for decision-making across Marketing, Sales, Revenue Operations and related functions.

Data management solutions improve accuracy, are easy to use and are available on multiple devices, making information more accessible to many users. Companies use data sets to create use cases that demonstrate the value of product offerings and services and also contribute to a larger data management strategy that can be offered to customers.

Alexander Groups helps companies implement and leverage analytics, business intelligence and supporting technology to support growth strategies for leading companies.

How We Help

  • Determine the strategic, structural and management levers that are critical to drive profitable revenue growth: Upgrade your offerings around use cases to better understand your customers’ needs and challenges and provide a better customer experience. Identify the most critical use cases for customers and develop offerings around them to increase customer loyalty and retention, as well as attract new customers looking for data and content solutions that specifically address their needs.
  • Prioritize customers in each segment to identify the highest potential new and expansion revenue: Execute an omnichannel strategy across all touchpoints and provide a seamless and consistent customer experience. Prioritize customers in each segment by understanding their behaviors and preferences, and use technology to enable a personalized experience across all channels.
  • Establish the optimal organizational structure across segments, including complex teams: Invest in skills, processes and talent to establish an optimal organizational structure across different customer segments, especially when dealing with complex teams. By continuously upgrading skill sets, processes and talent, businesses can build a culture of continuous improvement and remain competitive.
  • Define the roles, tools and enablement that are needed to drive a digital channel: Prioritize recurring revenue streams to create stable and predictable revenue streams. Build long-term relationships with customers to improve customer retention and increase customer lifetime value. Understanding your recurring revenue streams and the resources needed to maintain them improves your competitive standing.
  • Ensure sales compensation plans are aligned with sales strategy and incentive design best practices: Analyze the organization’s sales strategy, develop a compensation plan that aligns with the organization’s goals, and design effective incentives to motivate and reward sales teams.

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Upcoming Business Services Events

  • Precision Pricing: Unlocking Profit to Outperform Competitors Series

    Webinar

    Session 3 | Cost-Plus Pricing: Stop Leaving Money on the Table

    Intuitively, using cost-plus to set pricing would allow organizations to keep pace with inflation and ensure long-term financial viability. Yet, more than half of B2B organizations failed to keep pace with inflation in this past year. In this webinar, Avy Punwasee of Revenue Management Labs and Kyle Uebelhor of Alexander Group will outline how using value-based pricing in place of cost-plus is essential to commercial success.

    Key Takeaways:
    – Cost-based pricing versus value-based pricing
    – Unlocking customer value and willingness to pay
    – Understand the competitive landscape and how that will impact pricing decisions
    – Determining the true financial value of your offering
    – Change management considerations when migrating to a value-based approach

    • Tuesday, December 12, 2023
      2:00 p.m. – 2:30 p.m. ET
    • Virtual

Join our Data & Content Community

Alexander Group’s community enables leading executives to share insights and takeaways for immediate use. Participants engage with sales leaders in interactive discussions while gaining knowledge on best practices, pitfalls and challenges.