Hardware & Peripheral Solutions

Innovation, Reliability and Performance

Thrive in the Evolving Digital Landscape

The hardware solutions segment captures the essence of companies whose core offerings revolve around tangible computing, storage, network and peripheral-based products and appliances. These critical solutions are designed to seamlessly integrate into on-premise, cloud or hybrid environments, providing the backbone for modern IT infrastructure.

While these companies are known for their hardware prowess, many complement their physical products with software enhancements, creating a cohesive ecosystem that maximizes the utility and performance of their offerings. This segment is distinct from those specializing in semiconductor and compute componentry, focusing instead on the broader hardware landscape that enables businesses to thrive in a digital world.

From the foundational servers that power enterprise operations to the peripheral devices that facilitate day-to-day tasks, the hardware solutions segment is synonymous with innovation, reliability and performance.

How We Help

  • aaS go-to-market evolution: Go-To-Market models must evolve as organizations diversify revenue streams and leverage recurring revenue streams to augment hardware sales, drive revenue stability and enhance profitability. Assess, develop and implement growth readiness by identifying key growth drivers and prioritizing initiatives that align with a services-led go-to-market strategy. Ensure that you are well-positioned for sustained growth and profitability.
  • Annual planning coverage enhancements: An efficiently functioning and coordinated organizational structure will meet customers’ needs in a hybrid On-Prem and Cloud environment. Ensure that your sales, marketing, and customer success resources are deployed to effectively maximize profitable growth and achieve business growth objectives.
  • Channel program transformation: The channel landscape is growing more complex in a services-led landscape. Organizations need a coordinated program to support both legacy and emerging partners (E.g., Hyperscalers). Determine the partner strategy and build an effective partner program ecosystem. Drive profitable growth in Installation and Service operations.
  • Digital channel optimization: Having a robust digital channel is critical to support the buyer journey. Start by defining the roles, tools and enablement needed for digital channel efficiency, including providing enhanced CX and reaching a wider audience.
  • Sales compensation program updates: Innovation and changes to go-to-market models is yielding increased wages and increased compensation costs. New roles and service-led sales motions require new sales compensation plan constructs. Align sales compensation and quota programs to motivate and achieve aggressive business goals with a competitive and cost appropriate approach.

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Upcoming Technology Events

  • Revenue Operations Symposium

    Virtual

    The 2026 Revenue Operations Symposium is designed for leaders and practitioners who are shaping the future of commercial operations. This year’s virtual event brings together the latest research, actionable insights and practical strategies to help you:

    • Lead Teams Through Change: Explore how AI is transforming sales enablement and what it takes to guide teams through evolving commercial landscapes.
    • Multiply Productivity: Discover new approaches to territory and quota design, and how strategic planning can unlock greater performance.
    • Advance RevOps for Scale: Learn how to evolve your RevOps function to support growth, adaptability and cross-functional collaboration.
    • Harness Advanced Analytics: See how AI and machine learning are driving customer engagement, segmentation and growth opportunities.
    • Accelerate Innovation: Dive into best practices for new product development, partner programs, and incentive design to maximize ROI and market impact.
    • Wednesday, April 15, 2026 –
      Wednesday, April 15, 2026
    • Virtual
  • Women Revenue Leaders Forum

    St. Regis Hotel | Chicago, IL

    Join hundreds of women senior sales, marketing, commercial and operations leaders to share stories of transformation, connect 1:1 virtually, and take away actionable ideas.

    • Tuesday, May 5, 2026 –
      Wednesday, May 6, 2026
    • St. Regis Hotel | Chicago, IL
  • Sales Compensation Symposium: Virtual

    Industry Focus: All

    Revolutionize your approach at the #1 event for sales compensation professionals and all executives who care about sales comp. Designed specifically for senior executives, join industry peers and renowned experts to gain exclusive access to cutting-edge research, emerging trends, real-world case studies and proven best practices in governance, design and administration.

    • Tuesday, August 11, 2026 –
      Tuesday, August 11, 2026
    • Virtual
  • Sales Compensation Symposium: San Francisco

    Industry Focus: Technology

    Revolutionize your approach at the #1 event for sales compensation professionals and all executives who care about sales comp.
    Designed specifically for executives in HR, Compensation, Sales and Revenue Operations that want to use sales comp more effectively.

    Industry Focus: Technology

    • Thursday, August 13, 2026 –
      Thursday, August 13, 2026
    • San Francisco
  • Sales Compensation Symposium: Chicago

    Industry Focus: All

    Revolutionize your approach at the #1 event for sales compensation professionals and all executives who care about sales comp.
    Designed specifically for executives in HR, Compensation, Sales and Revenue Operations that want to use sales comp more effectively.

    Industry Focus: All

    • Thursday, August 27, 2026 –
      Thursday, August 27, 2026
    • Chicago
  • Executive Forum

    St. Regis Hotel | Chicago, IL

    Join senior sales, marketing, commercial and operations leaders to share stories of transformation, connect 1:1 virtually and take away actionable ideas.

    • Wednesday, September 30, 2026 –
      Thursday, October 1, 2026
    • St. Regis Hotel | Chicago, IL

Join our Technology Community

Alexander Group’s community enables leading executives to share insights and takeaways for immediate use. Participants engage with sales leaders in interactive discussions while gaining knowledge on best practices, pitfalls and challenges.

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Research & Benchmarks

Get access to the latest go-to-market research and benchmarks to leverage growth drivers for valuation improvement