Today’s life sciences and analytical instruments companies need updated strategies and a new approach to commercial execution.
Complex product portfolios, evolving customer expectations, fierce competition and uncertain growth with changing regulatory landscapes require your acute attention.
Growing revenue in the face of this complexity requires focus on four key areas:
- Keep your customers at the center: Meet buyer demands with multichannel models and rethink the use of product specialists.
- Orchestrate complex revenue motions: Provide a consistent buying experience and fulfill value propositions with revenue motions across marketing, sales and service.
- Drive sales execution excellence: Invest in sales operations for efficient and scalable revenue growth; provide manager coaching to transform successful scientific sellers into high performing sales managers.
- Manage cost of sales: Deploy new digital strategies to improve effectiveness and efficiency. Invest in inside sales teams and low-cost junior reps to augment tenured sellers to cost effectively cover low-volume accounts.
With deep cross-industry functional expertise in sales and revenue growth, the life sciences industry experts at Alexander Group can show you how to invest smartly, execute efficiently and accelerate growth. Contact us today.
Featured Industry Insights
Research Findings: Industry Trends and Best Practices
Insights on the top commercial growth imperatives
Life Sciences Commerical Trends Overview
Life Sciences Trends: Nuancing the Go-to-Market Model
Complimentary Briefing: 2019 Sales Strategy Planning
From Sales to Revenue: New Motions Needed
Highlights from previous keynote speaker Warren Stone of MilliporeSigma
Is It Time to Rethink the Technical Sales Specialist Model?
Customer Insights: See How the Alexander Group Delivers Results
Ignite Consistent Revenue Growth
Client Success Stories
High Growth Company Gets New Hire Onboarding Upgrade
A scalable new hire onboarding framework decreased ramp up time and increased productivity
Go-To-Customer Strategy Redesign
Successful activation of net new customer acquisition and major account coverage strategies
Sales Force Relaunch and Sales Compensation Restructure
Restructured sales force and comp program leads to annual cost savings and account penetration