Voice of Customer Research

Customer Market Research Focused on Revenue Growth

Uncover New Market Opportunities

Organizations across industries and stages of growth are under pressure to improve customer satisfaction and retention rates.

Introducing and successfully marketing your product to customers who want to do business with you is at the heart of customer research. It informs where you have a strong product market fit and tells your organization how your customers feel about your products and services.

To do this, organizations need to understand their customer base and what they want. However, conducting customer research can be challenging. There are many different customer research methods, and each has its advantages and disadvantages. For example, some methods are more expensive than others, and some can be more time-consuming. Additionally, research can be affected by the customer’s age, gender, location and other factors.

Alexander Group helps clients conduct customer research, combining deep go-to-market knowledge with research design excellence to capture the key data points and generate actionable insights.

Maximize Your Market & Consumer Research Efforts

Across industries, there is an emerging need for market research to provide solid facts and inform the development of customer strategies, marketing activities, products, value propositions and unmet opportunities.

Organizations need to be aware of the challenges in undergoing customer research so they can conduct customer research successfully. Organizations are better equipped to obtain the information they need to improve customer satisfaction by understanding the different customer research methods and the factors that affect them.

Customer research challenges include:

  • Identifying the correct research methods: Various customer research methods are available and choosing the right one can be difficult. Organizations must consider factors like the type of information they need, the available resources and the customer groups they want to target.
  • Designing research that is both valid & reliable: Organizations should design their customer research to produce accurate and consistent results. However, a research design is challenging, especially when gathering customer feedback across different channels. That is why a thoughtful, analytical research approach is essential.
  • Analyzing customer data: Customer data can be difficult to analyze, particularly if it is unstructured. Therefore, organizations need strong data analysis capabilities to make sense of customer feedback and identify actionable insights.
  • Acting on customer insights: Customer research can be expensive and time-consuming, so organizations must maximize research insights. However, applying results can be difficult, especially if customer feedback conflicts with other business goals or objectives. That is why firms often turn to outside experts for research guidance.

Alexander Group partners with clients to complete this research quickly, efficiently and accurately to make the most of customer insights.

New Research: Marketing Insights Study

Alexander Group recently interviewed 150+ marketing executives across industries to share data, insights and viewpoints on current marketing challenges and priorities including segmentation, channels, data, tools and organizational ecosystems.