Advancing in the Evolving Healthcare Ecosystem

MedTech Companies Adapt to Emerging Trends

MedTech companies are adapting to the evolving healthcare ecosystem by addressing the following trends:

  • Evolving patient populations, shifting care settings and data-based solutions now shape the future for medical device and diagnostic product providers.
  • New MedTech products leverage artificial intelligence and advanced analytics to transform the patient and provider experience.
  • Leading medical device and technology companies are adapting their go-to-market strategies to address evolving patient and provider needs.
  • MedTech companies maximize their return on investment by creating efficient product launch strategies, using modern marketing approaches and redefining their sales organization structure.

Alexander Group’s MedTech consulting experts help medical devices and technology companies advance their go-to-market strategy and achieve growth objectives while achieving exceptional business results while improving patient and provider experience.

How We Help

  • Commercial model transformations: Assess, develop and implement growth readiness roadmaps by analyzing market opportunities, identifying key growth drivers and prioritizing initiatives that align with your go-to-market strategy. Ensure that your company is well-positioned for sustained revenue growth and profitability. Structure your sales, marketing and service organizations to win in your market segment.
  • Focused commercial model improvements: Accelerate revenue growth by improving select areas of your MedTech commercial model that require optimization. Redesign sales roles and enablement programs. Enhance marketing strategy and structure. Advance your service organization and engagement with customers. Improve revenue operations, lead generation, segmentation and targeting, job architecture and enablement programs that drive productivity.
  • Annual commercial planning: Optimize strategy, structure, compensation and deployment to exceed next year’s growth targets while staying within budget requirements.
  • Sales compensation: Develop sales compensation programs that align with Sales strategy while using incentive design best practices to ensure supporting quotas are robust enough to drive performance.
  • Benchmarking & research: Leverage Alexander Group’s comprehensive database to determine how your commercial model investment and productivity compare to the MedTech industry. Monitoring and reforming your growth and profitability levers through benchmarking and research will help you find the right GTM strategy to drive revenue growth.
  • GTM product launch: Ensure your GTM model is equipped to drive immediate results and exceed growth targets for your MedTech product investments.

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Alexander Group’s community enables leading executives to share insights and takeaways for immediate use. Participants engage with sales leaders in interactive discussions while gaining knowledge on best practices, pitfalls and challenges.

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Alexander Group Can Help

Is your go-to-market strategy focused on sales productivity to ensure profitable growth?