Business Services

Rethink Your Go-to-Market Model

The Right Combination for Growth

Business models must constantly adapt to changing market conditions, evolving customer demands, and new competitors and offerings. In addition, digital platforms and technology acceleration have transformed how customers interact with sellers and how business gets done.

Successful companies have the right combination of effective sales channels, defined roles and responsibilities for sales and marketing teams, and advanced tools and resources. Together, these resources support your competitive standing, helping you reach your revenue goals.

Alexander Group helps companies create an efficient go-to-market (GTM) model that makes the most of your Sales, Marketing, Service and Operations investment.

How We Help

  • Define optimal value messaging and organize sales strategy around use cases: Identify the key benefits and value propositions of your products and services. Then, structure your sales approach around specific scenarios or customer needs where those benefits are most relevant.
  • Simplify sales coverage model and delineate between sales and delivery: Streamline the process of identifying and targeting potential customers. Clearly define the responsibilities of sales and delivery teams to ensure smooth and efficient service.
  • Better clarify roles and responsibilities to maximize new sales, expansion and retention: Clearly define the roles and objectives of each team member to ensure effective collaboration and decision-making. As a result, you will increase the chances of winning new business, expanding existing relationships and retaining satisfied customers.
  • Ensure the organization has the right skills and capabilities for complex offer portfolios: Identify the knowledge and experience required to sell more advanced or specialized products or services. Make sure your team has the necessary training and resources to be successful.
  • Align sales compensation and quota programs to motivate and achieve more aggressive business goals: Create incentives and performance metrics that align with your company’s overall business objectives, motivating sales teams to exceed their targets.
  • Evaluate current and new markets, areas of opportunity and optimize marketing channels, mix and return Assess the potential of new or existing markets. Next, identify the most effective marketing tactics and channels to reach those audiences to maximize the return on investment.

Participate in Our Research

Briefing Offers

Upcoming Business Services Events

  • Financial & Business Services: Create a Winning Strategy to Elevate Commercial Talent

    Virtual Roundtable

    Are you ready to take your commercial talent to the next level in 2023? Join industry experts for an interactive and engaging discussion on how to overcome the common challenges of commercial talent management and create a winning strategy that drives your business growth and performance.

    You will hear from Alexander Group’s Business Services practice leads, who will share the key findings from our latest survey of nearly 200 North American commercial leaders. You will have the opportunity to network with other commercial leaders and exchange ideas and experiences on topics such as:

    • How to cope with the labor market instability and talent funnel issues
    • How to upskill/reskill your commercial talent to match industry needs and shift company priorities
    • How to differentiate yourself from your competitors and attract/retain top talent
    • How to define and communicate your vision, mission and objectives for your commercial talent
    • How to foster a diverse and inclusive work environment for your commercial talent
    • Wednesday, June 21, 2023
      12:00 p.m. – 1:00 p.m. ET
    • Virtual
  • EMEA Sales Comp Community: First Sales Comp Design Question Everyone Asks: “What Are My Measures?”

    Virtual Roundtable

    Sales compensation weights and measures communicate both the sales strategy and the definition of success to individual sellers. In this way, selecting the appropriate measures can be the difference between a general plan that fails due to lack of specificity and a tailored plan that creates the role-specific outcomes required. In this virtual session for the EMEA Sales Compensation Community, we will share best practices on how to choose between the myriad of measure options available as well data on the best weight and measures used in the marketplace.

    • Wednesday, June 28, 2023
      2:00 p.m. – 3:00 p.m. BST
    • Virtual
  • Sales Compensation Symposium

    Get the latest metrics, sales compensation and quotas insights/practices leading companies are using to drive revenue growth, manage costs and attract/retain talent. Registration is complimentary.

    • Tuesday, August 15, 2023
      12:00 p.m. – 6:00 p.m. ET
    • Virtual
  • Executive Forum

    Join hundreds of senior sales, marketing, commercial and operations leaders to share stories of transformation, connect 1:1 virtually, and take away actionable ideas for how to win in an ever-changing 24×7 customer environment.

    • Wednesday, October 25, 2023 –
      Friday, October 27, 2023
    • The Breakers | Palm Beach, Florida

Join our Business Services Community

Alexander Group’s community enables leading executives to share insights and takeaways for immediate use. Participants engage with sales leaders in interactive discussions while gaining knowledge on best practices, pitfalls and challenges.