Digital means changing how companies engage with customers and enable their commercial teams.
98% of Americans switch between devices in the same day, and 78% of online consumers are more likely to purchase at e-commerce sites that offer personalization.
Customer expectations inform digital requirements―Do they rely on physical channels or expect an omnichannel interaction? Determining where and when your customers interact with your products and solutions can impact your organization’s digital maturity and where to guide your investments.
Alexander Group recently connected with more than 30 digital, marketing and sales executives across 20+ companies to gather insights on how organizations are leveraging leading-edge practices in the digital world.
Focus areas include:
- Defining digital: capture the understanding of digital in organizations today
- Jobs and organizational structure: document digital roles and reporting
- Rules of engagement: identify “big rocks” marketing, sales, service and digital teams must workaround
- Technology and tools: identify technologies and support systems digital organizations use
- Omnichannel experiences: best practice examples of how B2B organizations are enabling leading-edge customer experiences
Alexander Group invites you to receive a complimentary briefing on the full findings, including an evaluation of where your organization sits within the Digital Maturity Model.
Please complete the form and an Alexander Group digital practice leader will be in touch.
