Enhance and Streamline Operations
Navigating the Complexities of Modern Technology for Success
IT service providers are specialized companies that offer a range of technical services tailored to meet the needs of IT organizations within enterprises or sold directly to IT buyers. These services are designed to enhance and streamline IT operations, and include:
- Cloud Services: Offering scalable and flexible resources for storage, computing and
networking in the cloud. - Data Center Management: Ensuring the efficient operation of server farms and data storage facilities.
- IT Consulting: Providing expert advice to optimize IT strategies and solutions.
- Managed IT Services: Delivering ongoing support and management of IT infrastructure and operations.
- Value-Added Resellers: Enhancing the value of IT products with additional services and
support. - Distributors: Facilitating the distribution of IT products and services across various
channels.
These providers play a crucial role in the IT ecosystem, offering the expertise and solutions necessary for businesses to navigate the complexities of modern technology.
How We Help
- Targeting for growth: Alexander Group helps organizations segment their fragmented customer base, quantify their addressable market opportunity, and improve targeting for sales and marketing programs.
- Diversifying revenue streams: As providers are tasked with driving more diverse service offerings, Alexander Group helps leadership translate various growth goals into a cohesive, actionable go-to-market coverage model and demand generation program.
- Define specialist roles: Alexander Group helps clients strike the right balance of sales and technical specialists, lead generation, customer success and revenue operations critical to success in today’s market. This combination maximizes long-term revenue and customer retention, providing a more targeted and effective approach to sales and marketing.
- Re-build outdated incentive programs: Alexander Group helps align sales compensation plans with current business objectives (e.g., increasing margin, emphasizing recurring revenue) and market trends to drive growth.
- Determine the right RevOp investments: As IT services providers grow, Alexander Group helps clients determine the right operational capabilities and digital investments required to increase marketing automation, AI/analytics and overall sales effectiveness.
Technology Insights
Participate in Our Research
Open Opportunities Briefing Offers- Digital Insights Study Digital means changing how companies engage with customers and enable their commercial teams. Determining where and when your customers interact with your products and solutions can impact your organization’s digital maturity and where to guide your investments.
- Marketing Insights Study Over 150 marketing executives were interviewed to determine the marketing initiatives being prioritized to maximize customer lifetime value. From marketing roles and resource allocation to marketing mix, channels and spend, get the latest insights on where marketing leaders are investing to advance their organization’s marketing maturity.
- Revenue Operations Survey Over 200 executives in sales and revenue operations were surveyed across Business Services, Financial Services, Manufacturing and Distribution, MedTech, Health and Wellness, Media and Technology to determine the leading practices of world-class revenue operations organizations.
- Sales Compensation Hot Topics Survey Over 350 sales compensation leaders across seven industries provided insights on key sales comp topics including costs, quota planning and attainment, profitability, AI’s impact on comp, global comp practices, marketing comp practices and client/deliver services comp practices.
- XaaS Research Explore industry trends, insights and frameworks from top revenue leaders on expansion growth and ILAER models, and recommendations for increasing sales performance and revenue growth in a XaaS environment. How does your firm compare?
Upcoming Technology Events
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Navigating the EU Pay Transparency Directive: Future-Proofing Sales Compensation for 2026 and Beyond
Virtual RoundtableThe EU Pay Transparency Directive—effective by June 7, 2026—will be a transformative regulation that reshapes sales compensation practices across Europe, aiming to close gender pay gaps through pay transparency and audits.
Our next virtual roundtable is designed to explore the directive and its impacts. Drawing from Alexander Group’s expert analysis, this complimentary session will guide organisations through the directive’s requirements, timelines and strategic consequences.
Why should this matter to you?
Any type of non-compliance leads to significant legal, financial and reputational risk, including compensation claims and potential fines. If you want to make sure your organisation is ready for the EU Pay Transparency directive, you’ll require a complete review of sales compensation structures, data management and HR processes to fix pay gaps.This roundtable will include:
-Directive Overview: Understand the core obligations organisations must meet to comply with this directive, including pre-employment transparency, employee information rights and annual gender pay gap reporting for organisations with over 100 employees.
-Timeline and Compliance: Learn about critical milestones, from legislative approval to mandatory reporting deadlines, and what your organisation needs to do to prepare.
Operational Impact: Discover how increased transparency affects talent attraction, retention and collective action—and why clear job architecture and pay structures are now essential.
-Strategic Solutions: Explore how Alexander Group’s offerings in job architecture design, pay-level benchmarking and sales compensation design can help leaders ensure compliance and even gain a competitive advantage.
-Interactive Q&A: Engage with experts on readiness, job role clarity, pay philosophy and data management for equal pay scrutiny.Join us to gain actionable insights to confidently navigate regulatory changes, close gender pay gaps and build a transparent, equitable workplace.
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Wednesday, March 11, 2026
4:00 p.m. – 5:00 p.m. GMT -
Virtual
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B2B Marketing Executive Webinar: Beyond Intuition
WebinarDuring this complimentary webinar, Alexander Group’s Marketing Services practice leaders will walk through the common pitfalls of intuition-based profiling and show you how to build comprehensive, actionable customer profiles that marketing, sales and account management teams can use immediately. You’ll leave with practical frameworks for leveraging both qualitative insights and quantitative data to identify and target your highest-value customers.
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Thursday, March 26, 2026
2:00 p.m. – 2:45 p.m. ET -
Virtual
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B2B Marketing Executive Webinar: Accelerating Growth
WebinarJoin Alexander Group’s Marketing Services practice leaders to break down what these leading organizations are doing differently and provide actionable recommendations for elevating your own marketing investments. Whether you’re looking to optimize your current operations or make the case for new resources, you’ll gain insights into how to structure your team and investments for maximum impact.
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Tuesday, March 31, 2026
2:00 p.m. – 2:45 p.m. ET -
Virtual
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Women Revenue Leaders Forum
St. Regis Hotel | Chicago, ILJoin hundreds of women senior sales, marketing, commercial and operations leaders to share stories of transformation, connect 1:1 virtually, and take away actionable ideas.
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Tuesday, May 5, 2026 –
Wednesday, May 6, 2026 -
St. Regis Hotel | Chicago, IL
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Sales Compensation Symposium: Virtual
Industry Focus: AllRevolutionize your approach at the #1 event for sales compensation professionals and all executives who care about sales comp. Designed specifically for senior executives, join industry peers and renowned experts to gain exclusive access to cutting-edge research, emerging trends, real-world case studies and proven best practices in governance, design and administration.
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Tuesday, August 11, 2026 –
Tuesday, August 11, 2026 -
Virtual
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Sales Compensation Symposium: San Francisco
Industry Focus: TechnologyRevolutionize your approach at the #1 event for sales compensation professionals and all executives who care about sales comp.
Designed specifically for executives in HR, Compensation, Sales and Revenue Operations that want to use sales comp more effectively.Industry Focus: Technology
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Thursday, August 13, 2026 –
Thursday, August 13, 2026 -
San Francisco
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Sales Compensation Symposium: Chicago
Industry Focus: AllRevolutionize your approach at the #1 event for sales compensation professionals and all executives who care about sales comp.
Designed specifically for executives in HR, Compensation, Sales and Revenue Operations that want to use sales comp more effectively.Industry Focus: All
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Thursday, August 27, 2026 –
Thursday, August 27, 2026 -
Chicago
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Executive Forum
St. Regis Hotel | Chicago, ILJoin senior sales, marketing, commercial and operations leaders to share stories of transformation, connect 1:1 virtually and take away actionable ideas.
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Wednesday, September 30, 2026 –
Thursday, October 1, 2026 -
St. Regis Hotel | Chicago, IL
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Join our Technology Community
Alexander Group’s community enables leading executives to share insights and takeaways for immediate use. Participants engage with sales leaders in interactive discussions while gaining knowledge on best practices, pitfalls and challenges.
Practice Leadership
Research & Benchmarks
Get access to the latest go-to-market research and benchmarks to leverage growth drivers for valuation improvement