Sales Compensation Symposium: San Francisco
Transform Your Sales Compensation Strategy
Alexander Group’s Sales Compensation Symposium is back in person in San Francisco on August 13.Â
Join leaders across sales compensation, sales, sales operations, human resources and finance for the #1 sales comp event of the year and immerse yourself in thought-provoking keynotes, interactive panels and results-driven workshops.Â
This event is geared to bring leaders together to learn the latest Alexander Group insights, dive deep into key topics, exchange perspectives with peers, and build meaningful connections.Â
August 13, 2026 | San Francisco
San Francisco, CAÂ 94108
Industry Focus: Technology XaaS
Registration is limited for this in-person leader forum.Â
I joined this event to learn more about sales comp trends and best practices, especially for XaaS as this is part of my current role.Sales Compensation Executive
I run our Sales Operations organization and Incentive Compensation falls under my leadership. Always interested in learning more.Sales Compensation Executive
Agenda
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8:30 – 9:00 a.m. PT
Breakfast & Registration
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9:00 – 9:15 a.m. PT
Opening with Matt Bartels and Rachel Parrinello:
The State of Sales CompensationA brief look at the trends shaping sales compensation in 2026 and why leading companies are using it as a strategic lever to drive growth, agility, and alignment.
Matt Bartels
Partner, Global Head of Sales Compensation
Alexander Group
Rachel Parrinello
Principal, Sales Compensation
Alexander Group -
9:15 – 10:15 a.m. PT
Alexander Group Industry Leader Perspectives
Expert Insights. Alexander Group industry experts unpack the trends transforming go-to-market strategy and redefining high-impact sales compensation programs.
Ted Grossman
Partner
Alexander Group
Rachel Parrinello
Principal, Sales Compensation
Alexander Group
Chris Semain
Partner
Alexander Group
Elena Ryan
Director
Alexander Group -
10:15 – 10:25 a.m. PT
Break
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10:25 – 11:30 a.m. PT
Leader Panel:
Using Sales Comp as a Strategic AdvantageHear the real story from senior leaders and discover how they are using sales compensation as a competitive tool to win talent and drive results.
Kathy Doolaege
Head of Global Go-to-Market Operations
Qualtrics
Jim Gannon
SVP, Strategic Accounts
NetApp
James Jackson
VP, GTM Excellence
Convera
Andrew Straus
Global Vice President, Revenue Strategy & Operations
ClickHouse -
11:30 a.m. – 12:15 p.m. PT
Speed Networking
This high-energy networking session brings sales compensation professionals and enthusiasts together for rapid-fire conversations, new connections and fresh perspectives.
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12:15 – 1:00 p.m. PT
Lunch
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1:00 – 1:45 p.m. PT
Breakout Sessions
Coverage and Sales Comp Solutions to Drive New Logo and Product GrowthNet-new is harder, longer and more expensive. Learn how leading XaaS companies are redesigning jobs, territories and incentives to focus sellers on driving new-logo and new-product motions.
Jake Johnson
Principal
Alexander Group
Sean Ryan
Partner
Alexander Group -
Managing Consumption Comp Complexities
Crack the consumption comp code. Discover proven frameworks for aligning compensation with consumption contracts across different pricing models, whether you are managing hunters, farmers, or ranchers.
Mitch Edwards
Principal
Alexander Group
Elena Ryan
Director
Alexander Group -
1:45 – 2:00 p.m. PT
Break
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2:00 – 2:45 p.m. PT
Breakout Sessions
Sales Comp Practices to Retain and Grow the BaseProtecting your revenue foundation is harder then ever in today’s environment. Master how to balance seller focus on renewal and expansion, while minimize gaming and ensuring overall territory growth.
Ted Grossman
Partner
Alexander Group
Raj Sharan
Principal
Alexander Group -
Getting Job and Pay Architecture Right in Today’s Changing Environment
Future-proof your job architecture and pay structure amidst competition for top talent and pay transparency trends. Get the step-by-step framework that top companies use to build jobs, leveling and pay structures that are transparent and market aligned.
Chris Semain
Partner
Alexander Group
Eric Thompson
Director
Alexander Group -
2:45 – 3:00 p.m. PT
Break
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3:00 – 3:15 p.m. PT
The Future Is Here
The AI-Enabled Sales Comp OrganizationWeed through the AI noise. Discover where AI is delivering real, measurable value today across the end-to-end process (assess, design, communicate, administer, and manage) and where it’s still just hype.
Rachel Parrinello
Principal, Sales Compensation
Alexander Group -
3:15 – 4:00 p.m. PT
Practitioner Panel:
Putting AI Into ActionGet the unfiltered truth and hear from top sales compensation practitioners on what AI solutions actually look like in practice, including the wins, the failures, and the hard-earned lessons.
Raji Narayanan
Head of Sales Comp
Atlassian
Tristan Orford
Vice President, Total Rewards and M&A
SentinelOne
Nandini Ramaswamy
Corporate VP, Sales Design & Incentives
Microsoft
Brett Tatsumi
Sr. Director, Global Sales Compensation Operations
Cisco
Gabe Weske
Sr. Director, Sales Comp & Planning – WW GTM Revenue Operations
NetApp -
4:00 – 4:45 p.m. PT
Closing Session:
Ask the ExpertBring your toughest sales compensation questions to Alexander Group’s most senior advisors. Join this open-mic forum to pressure-test ideas, settle internal debates and walk away with direction tailored to your organization.
Matt Bartels
Partner, Global Head of Sales Compensation
Alexander Group
Mitch Edwards
Principal
Alexander Group
Jake Johnson
Principal
Alexander Group
Rachel Parrinello
Principal, Sales Compensation
Alexander Group -
4:45 – 6:00 p.m. PT
Networking Reception
Close the day with peers over drinks. Continue the conversations sparked in the sessions, build relationships and pick up a few more ideas to take home.
Need Help with Your Sales Compensation Program?
Recognized as the experts in sales compensation, Alexander Group partners with our clients to assess, align, design and implement robust sales compensation programs.
Learn more about our service offerings or contact us for a briefing of the sessions.
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