Strategies & Investments for Maximizing Customer Retention & Acquisitions
Go-to-Market Strategies to Maximize Growth
Companies are looking for ways to reduce overhead costs, making corporate services and business process outsourcing (BPO) a popular choice. But to maximize customer retention and accelerate growth, corporate services and BPO organizations need effective go-to-market strategies and investments.
What are the critical go-to-market strategies and investments for corporate services organizations as they look to maximize customer retention and increase new customer acquisitions to accelerate growth?
Alexander Group can help navigate these complex challenges by offering innovative solutions to rising wage costs and other industry obstacles.
How We Help
- Battle automation challenges by refining value propositions and revising legacy service offerings: Corporate services organizations need to adapt by refining their value propositions and revising their legacy service offerings to stay competitive.
- Consolidate offerings and effectively scale high margin and high-value services to the right market segments: To address the challenges of service proliferation and customization, corporate services and BPO firms can consolidate offerings and focus on high-margin and high-value services to scale their business to the right market segments effectively.
- Implement a targeted approach to sales and marketing roles: Define specialist roles in revenue operations, lead generation and customer success to maximize long-term revenue and customer retention.
- Re-build outdated incentive programs that drive complacency and limit new growth: Corporate services organizations need to re-build outdated incentive programs, which can drive complacency and limit new growth, to align with current business objectives and market trends.
- Determine the right digital investments to increase marketing automation, AI/analytics and speed of delivery: To stay competitive, corporate services organizations need to target customers better and improve overall efficiency using advanced technology tools.
Related Insights
Participate in Our Research
Briefing Offers- Commercial Practices to Drive Profitable Growth & Valuation Collaboration across marketing, sales and service functions is essential to engage customers across the buyer journey, from awareness to loyalty. By aligning these functions and optimizing their performance, businesses can increase their revenue and profitability. How do you optimize your commercial practices to achieve profitable growth and valuation? This is a question that many business leaders face in today’s competitive and dynamic market.
- Corporate Services: Go-to-Market Survey Corporate services executives in IT/Software, Professional Services, Banking & Financial Services and Healthcare shared insights into their revenue expectations for the remainder of 2022. Findings show that 90% of industry leaders were expecting aggressive returns earlier this year, but they now face uncertainty as they look to capitalize on growth opportunities.
- Digital Go-to-Customer Study Discover the industry trends, insights and frameworks on the digital impact on revenue growth, as well as recommendations for increased sales performance and growth in a digital environment.
- Digital Insights Study Digital means changing how companies engage with customers and enable their commercial teams. Determining where and when your customers interact with your products and solutions can impact your organization’s digital maturity and where to guide your investments.
- Marketing Insights Study Over 150 marketing executives were interviewed to determine the marketing initiatives being prioritized to maximize customer lifetime value. From marketing roles and resource allocation to marketing mix, channels and spend, get the latest insights on where marketing leaders are investing to advance their organization’s marketing maturity.
- Revenue Operations Survey Over 200 executives in sales and revenue operations were surveyed across Business Services, Financial Services, Manufacturing and Distribution, MedTech, Health and Wellness, Media and Technology to determine the leading practices of world-class revenue operations organizations.
Upcoming Business Services Events
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Financial & Business Services: Create a Winning Strategy to Elevate Commercial Talent
Virtual RoundtableAre you ready to take your commercial talent to the next level in 2023? Join industry experts for an interactive and engaging discussion on how to overcome the common challenges of commercial talent management and create a winning strategy that drives your business growth and performance.
You will hear from Alexander Group’s Business Services practice leads, who will share the key findings from our latest survey of nearly 200 North American commercial leaders. You will have the opportunity to network with other commercial leaders and exchange ideas and experiences on topics such as:- How to cope with the labor market instability and talent funnel issues
- How to upskill/reskill your commercial talent to match industry needs and shift company priorities
- How to differentiate yourself from your competitors and attract/retain top talent
- How to define and communicate your vision, mission and objectives for your commercial talent
- How to foster a diverse and inclusive work environment for your commercial talent
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Wednesday, June 21, 2023
12:00 p.m. – 1:00 p.m. ET -
Virtual
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EMEA Sales Comp Community: First Sales Comp Design Question Everyone Asks: “What Are My Measures?”
Virtual RoundtableSales compensation weights and measures communicate both the sales strategy and the definition of success to individual sellers. In this way, selecting the appropriate measures can be the difference between a general plan that fails due to lack of specificity and a tailored plan that creates the role-specific outcomes required. In this virtual session for the EMEA Sales Compensation Community, we will share best practices on how to choose between the myriad of measure options available as well data on the best weight and measures used in the marketplace.
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Wednesday, June 28, 2023
2:00 p.m. – 3:00 p.m. BST -
Virtual
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Sales Compensation Symposium
Get the latest metrics, sales compensation and quotas insights/practices leading companies are using to drive revenue growth, manage costs and attract/retain talent. Registration is complimentary.
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Tuesday, August 15, 2023
12:00 p.m. – 6:00 p.m. ET -
Virtual
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Executive Forum
Join hundreds of senior sales, marketing, commercial and operations leaders to share stories of transformation, connect 1:1 virtually, and take away actionable ideas for how to win in an ever-changing 24×7 customer environment.
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Wednesday, October 25, 2023 –
Friday, October 27, 2023 -
The Breakers | Palm Beach, Florida
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Join our BPO & Corporate Services Community
Alexander Group’s community enables leading executives to share insights and takeaways for immediate use. Participants engage with sales leaders in interactive discussions while gaining knowledge on best practices, pitfalls and challenges.
Practice Leadership
Alexander Group Can Help
Navigate market challenges and shifting consumption patterns to drive profitable revenue growth