BPO & Corporate Services

Strategies & Investments for Maximizing Customer Retention & Acquisitions

Go-to-Market Strategies to Maximize Growth

Companies are looking for ways to reduce overhead costs, making corporate services and business process outsourcing (BPO) a popular choice. But to maximize customer retention and accelerate growth, corporate services and BPO organizations need effective go-to-market strategies and investments.

What are the critical go-to-market strategies and investments for corporate services organizations as they look to maximize customer retention and increase new customer acquisitions to accelerate growth?

Alexander Group can help navigate these complex challenges by offering innovative solutions to rising wage costs and other industry obstacles.

How We Help

  • Battle automation challenges by refining value propositions and revising legacy service offerings: Corporate services organizations need to adapt by refining their value propositions and revising their legacy service offerings to stay competitive.
  • Consolidate offerings and effectively scale high margin and high-value services to the right market segments: To address the challenges of service proliferation and customization, corporate services and BPO firms can consolidate offerings and focus on high-margin and high-value services to scale their business to the right market segments effectively.
  • Implement a targeted approach to sales and marketing roles: Define specialist roles in revenue operations, lead generation and customer success to maximize long-term revenue and customer retention.
  • Re-build outdated incentive programs that drive complacency and limit new growth: Corporate services organizations need to re-build outdated incentive programs, which can drive complacency and limit new growth, to align with current business objectives and market trends.
  • Determine the right digital investments to increase marketing automation, AI/analytics and speed of delivery: To stay competitive, corporate services organizations need to target customers better and improve overall efficiency using advanced technology tools.

Participate in Our Research

Open Opportunities Briefing Offers

Upcoming Business Services Events

  • EMEA Sales Comp Community: The Last Mile: Ensure Your Sales Compensation Programme is Set Up for Success

    Virtual Roundtable

    As we head into 2024, ensure your sales compensation programme’s strategy and structure are in place to successfully measure, track and manage for constant improvement.

    • Costing Modelling: How to make sure changes to your compensation programme won’t break your budget.
    • Manager Training: Leveraging first line managers to champion new plan designs.
    • Plan Communication: Tools to simplify what sellers need to know about their sales compensation plan.

    • Wednesday, December 6, 2023
      2:00 p.m. – 3:00 p.m. BST
    • Virtual
  • Precision Pricing: Unlocking Profit to Outperform Competitors Series


    Session 3 | Cost-Plus Pricing: Stop Leaving Money on the Table

    Intuitively, using cost-plus to set pricing would allow organizations to keep pace with inflation and ensure long-term financial viability. Yet, more than half of B2B organizations failed to keep pace with inflation in this past year. In this webinar, Avy Punwasee of Revenue Management Labs and Kyle Uebelhor of Alexander Group will outline how using value-based pricing in place of cost-plus is essential to commercial success.

    Key Takeaways:
    – Cost-based pricing versus value-based pricing
    – Unlocking customer value and willingness to pay
    – Understand the competitive landscape and how that will impact pricing decisions
    – Determining the true financial value of your offering
    – Change management considerations when migrating to a value-based approach

    • Tuesday, December 12, 2023
      2:00 p.m. – 2:30 p.m. ET
    • Virtual

Join our BPO & Corporate Services Community

Alexander Group’s community enables leading executives to share insights and takeaways for immediate use. Participants engage with sales leaders in interactive discussions while gaining knowledge on best practices, pitfalls and challenges.