
Wellness
Booming Wellness Industry Takes Center Stage
Transforming Lives for a Better Tomorrow
Corporate and consumer wellness companies face constant challenges in meeting evolving customer demands. Common challenges include:
- Evolving programs: Providers are developing new programs, updating existing ones and integrating new technologies to provide personalized, interactive and engaging customer experiences.
- Differentiated marketing practices: To remain competitive and stand out in a crowded marketplace, wellness companies must develop unique and effective marketing strategies that resonate with consumers and effectively communicate the benefits of their programs.
- Quality service at an affordable cost: Attracting customers requires providing quality services at affordable prices. Therefore, wellness companies must find ways to reduce costs, promote efficiencies and provide high-quality, high-value programs and services.
Alexander Group helps wellness companies navigate these challenges by providing corporate and consumer wellness expertise. Our first-party benchmarks offer guidance on cost containment and operational efficiency to ensure companies can provide high-quality programs at an affordable price.
How We Help
- Commercial model transformations: Assess, develop and implement growth readiness roadmaps by analyzing market opportunities, identifying key growth drivers and prioritizing initiatives that align with your go-to-market strategy. Ensure that you are well-positioned for sustained revenue growth and profitability. Structure your sales, marketing and service organizations to win in your market and new markets.
- Improve profit & productivity: Calibrate growth to market value and expand profit-driving products while paring back low-value products.
- Focused commercial model improvements: Accelerate revenue growth by improving select areas of your payor commercial model that require optimization. Redesign sales roles and enablement programs. Enhance Marketing strategy and structure. Improve revenue operations, lead generation, segmentation and targeting, job architecture and enablement programs that drive productivity.
- Align sales compensation: Establish sales compensation programs that support shorter planning cycles, new digital product offerings and cross-sell/upsell opportunities.
- Customer experience: Deliver seamless customer experiences across physical and digital interactions to improve revenue growth, market share and customer satisfaction.
Related Insights
Participate in Our Research
Briefing Offers- Commercial Practices to Drive Profitable Growth & Valuation 80% of healthcare companies are growing, with 45% having revenue growth goals that exceed their 2022 growth rates. Most healthcare executives are confident that they can achieve their 2023 revenue growth goals, which is the most optimistic outlook since the start of the pandemic.
- Digital Go-to-Customer Study Discover the industry trends, insights and frameworks on the digital impact on revenue growth, as well as recommendations for increased sales performance and growth in a digital environment.
- Digital Insights Study Digital means changing how companies engage with customers and enable their commercial teams. Determining where and when your customers interact with your products and solutions can impact your organization’s digital maturity and where to guide your investments.
- Healthcare: Marketing Trends and Investment Priorities Over 52% of healthcare leaders are investing more in marketing. Through the use of first-party data, organizations are doubling down on advancing segmentation and targeting practices and are repositioning marketing channel activities to better leverage valuable content that is relevant and useful to customers. Discover the leading initiatives healthcare executives are executing to better integrate marketing and sales through process automation and investing in the right tools.
- Healthcare Hospital Providers Survey Healthcare executives, physicians and surgeons were recently surveyed to determine their views on current industry trends and investments. From staffing and supply shortages to procedure volume and interaction preferences, discover what healthcare providers are prioritizing for the new year.
- Marketing Insights Study Over 150 marketing executives were interviewed to determine the marketing initiatives being prioritized to maximize customer lifetime value. From marketing roles and resource allocation to marketing mix, channels and spend, get the latest insights on where marketing leaders are investing to advance their organization’s marketing maturity.
- Revenue Operations Survey Over 200 executives in sales and revenue operations were surveyed across Business Services, Financial Services, Manufacturing and Distribution, MedTech, Health and Wellness, Media and Technology to determine the leading practices of world-class revenue operations organizations.
Upcoming Healthcare Events

Join our Wellness Community
Alexander Group’s community enables leading executives to share insights and takeaways for immediate use. Participants engage with sales leaders in interactive discussions while gaining knowledge on best practices, pitfalls and challenges.
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Alexander Group Can Help
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