Research Briefing

Healthcare Hospital Providers Survey

2023 Provider Insights Impacting GTM Strategies

What are healthcare executives and physicians saying about current industry trends, investments and interaction preferences with third-party vendors?

Alexander Group’s survey of healthcare executives and physicians reveals insights that will shape go-to-market strategies for the remainder of 2023 and into 2024.

Highlights include:

  • 77% of hospital executives reported self-service product education tools as important while only 23% believe they are currently effective.
  • Communication preferences vary significantly by clinical complexity of the product.
  • Clinical support and product education are the leading reasons for in-person support.
  • Physicians carry the most influence when purchasing implantable and surgical products; IDN & procurement carry the greatest influence for low complexity products.
  • Clinical evidence and price are the most important factors when selecting a new MedTech vendor.

How are hospital provider viewpoints going to impact your go-to-market strategy and commercial models?

Please complete the form and an Alexander Group representative will be in contact with you soon to schedule your briefing.

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