Media & Consumer Technology

Navigating New Market Demands

Market Disruptions Challenge Sales Organizations to Transform

The gap between advertisers and consumers is narrowing, requiring media companies to differentiate to stay competitive. Common challenges include:

  • Emerging technologies and platforms
  • Increasing cost of capital and its impact on the future of acquisitions
  • Changing consumer preferences and behaviors
  • Evolving competition from new and established players
  • Continuing market disruptions
  • Battling to attract and retain top talent
  • Your sales organization must now include data, digital technologies and targeted sales investments to support your go-to-market strategy

Alexander Group helps companies build market competitiveness by elevating their sales organization into a focused, motivated and productive revenue growth engine.

Alexander Group Media & Consumer Technology:

How We Help

  • Drive business transformation: Digital transformation has forced media companies to adjust their business models and adapt to the new market reality. Ensure your organization has innovative revenue growth capabilities to establish and scale new go-to-market strategies. Examine customer requirements to identify and implement profit-driving tactics that optimize and balance top-line and bottom-line solutions.
  • Data-driven decision-making: Benchmarking and research enable fact-based decision-making for strategic and structural objectives. For media and consumer technology companies, benchmarking and analysis provide actionable insights that drive growth, allowing companies to adjust their go-to-market model to reflect changing demands.
  • Build and integrate digital capabilities: Navigate the evolving media and consumer technology landscape by investing in the right technologies to unlock new customers, improve profitability, and optimize Marketing, Sales and Operations resource allocation. Adjust business models by regularly reviewing and analyzing data to decide to invest resources to drive digital growth.
  • Increase sales productivity: Improving productivity contributes to higher revenue, better profit margins, a competitive edge and improved customer experiences. Ensure your team captures opportunities to maximize capacity through strategic and operational solutions. By making sales processes more efficient and effective, sales teams can close more deals in less time, leading to increased revenue and lower sales costs.
  • Maximize motivation: Recognize and prioritize your people by crafting world-class employees and compensation programs. Create a strategic advantage by unlocking individual and collective potential and enhancing motivation to reach sales goals.
  • Improve sales execution: Efficient sales execution provides companies with a competitive advantage. Incorporate the evaluation and upskilling of sales performance into the sales strategy to achieve long-term success, developing a skilled and adaptable sales team to drive revenue and growth. You will optimize sales strategies by identifying quick wins and longer-term improvements and ultimately achieve greater success.

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Open Opportunities Briefing Offers

Upcoming Media & Consumer Technology Events

  • Media: World Class Talent Strategies for the New Market Reality

    Virtual Roundtable

    2023 has proven an unpredictable year for the media & consumer technology industry, but what do the companies that triumph in volatile environments have in common? A deliberate and well-documented talent strategy.

    From sourcing & developing to managing, rewarding & promoting – industry leaders successfully translate talent strategy adjustments to revenue growth opportunities, all while optimizing employee turnover costs.

    Featuring leading media talent guest speakers from The Trade Desk and Netflix/Snap/Amazon sharing their experiences and perspectives, join other top executives for an interactive discussion on how best-in-class media and consumer technology organizations are crafting and executing a cohesive commercial talent strategy.

    Backed by Alexander Group’s latest research, key topics will include:

    • Designing jobs and career paths for skilled, specialized talent
    • Ensuring sales compensation plans are competitive and well-communicated
    • Strategies to quickly and effectively hire commercial talent
    • Setting and communicating performance management expectations
    • Designing the optimal LOA coverage and compensation solution
    • Tuesday, June 27, 2023
      11:00 a.m. – 12:00 p.m. ET
    • Virtual
  • EMEA Sales Comp Community: First Sales Comp Design Question Everyone Asks: “What Are My Measures?”

    Virtual Roundtable

    Sales compensation weights and measures communicate both the sales strategy and the definition of success to individual sellers. In this way, selecting the appropriate measures can be the difference between a general plan that fails due to lack of specificity and a tailored plan that creates the role-specific outcomes required. In this virtual session for the EMEA Sales Compensation Community, we will share best practices on how to choose between the myriad of measure options available as well data on the best weight and measures used in the marketplace.

    • Wednesday, June 28, 2023
      2:00 p.m. – 3:00 p.m. BST
    • Virtual
  • Sales Compensation Symposium

    Get the latest metrics, sales compensation and quotas insights/practices leading companies are using to drive revenue growth, manage costs and attract/retain talent. Registration is complimentary.

    • Tuesday, August 15, 2023
      12:00 p.m. – 6:00 p.m. ET
    • Virtual
  • Executive Forum

    Join hundreds of senior sales, marketing, commercial and operations leaders to share stories of transformation, connect 1:1 virtually, and take away actionable ideas for how to win in an ever-changing 24×7 customer environment.

    • Wednesday, October 25, 2023 –
      Friday, October 27, 2023
    • The Breakers | Palm Beach, Florida

Join Our Media & Consumer Technology Community

Alexander Group’s community enables leading executives to share insights and takeaways for immediate use. Participants engage with sales leaders in interactive discussions while gaining knowledge on best practices, pitfalls and challenges.

Practice Leadership

Alexander Group Can Help

Navigate market challenges and shifting consumption patterns to drive profitable revenue growth