Navigating New Market Demands
Market Disruptions Challenge Sales Organizations to Transform
The gap between advertisers and consumers is narrowing, requiring media companies to differentiate to stay competitive. Common challenges include:
- Emerging technologies and platforms
- Increasing cost of capital and its impact on the future of acquisitions
- Changing consumer preferences and behaviors
- Evolving competition from new and established players
- Continuing market disruptions
- Battling to attract and retain top talent
- Your sales organization must now include data, digital technologies and targeted sales investments to support your go-to-market strategy
Alexander Group helps companies build market competitiveness by elevating their sales organization into a focused, motivated and productive revenue growth engine.
Alexander Group Media & Consumer Technology:
- AdTech
- Affiliate Marketing
- Audio
- Connected TV/Streaming
- Consumer Marketplaces
- Gaming
- Integrated Print
- Local Media
- MarTech
- National Broadcast
- Out of Home
- Pure Play Digital
- Radio
- Retail Media Networks
How We Help
- Drive business transformation: Digital transformation has forced media companies to adjust their business models and adapt to the new market reality. Ensure your organization has innovative revenue growth capabilities to establish and scale new go-to-market strategies. Examine customer requirements to identify and implement profit-driving tactics that optimize and balance top-line and bottom-line solutions.
- Data-driven decision-making: Benchmarking and research enable fact-based decision-making for strategic and structural objectives. For media and consumer technology companies, benchmarking and analysis provide actionable insights that drive growth, allowing companies to adjust their go-to-market model to reflect changing demands.
- Build and integrate digital capabilities: Navigate the evolving media and consumer technology landscape by investing in the right technologies to unlock new customers, improve profitability, and optimize Marketing, Sales and Operations resource allocation. Adjust business models by regularly reviewing and analyzing data to decide to invest resources to drive digital growth.
- Increase sales productivity: Improving productivity contributes to higher revenue, better profit margins, a competitive edge and improved customer experiences. Ensure your team captures opportunities to maximize capacity through strategic and operational solutions. By making sales processes more efficient and effective, sales teams can close more deals in less time, leading to increased revenue and lower sales costs.
- Maximize motivation: Recognize and prioritize your people by crafting world-class employees and compensation programs. Create a strategic advantage by unlocking individual and collective potential and enhancing motivation to reach sales goals.
- Improve sales execution: Efficient sales execution provides companies with a competitive advantage. Incorporate the evaluation and upskilling of sales performance into the sales strategy to achieve long-term success, developing a skilled and adaptable sales team to drive revenue and growth. You will optimize sales strategies by identifying quick wins and longer-term improvements and ultimately achieve greater success.
Working with Alexander Group
Related Insights
Participate in Our Research
Open Opportunities Briefing Offers- Artificial Intelligence in the Commercial Organization How are commercial leaders aligning AI investments and use cases to growth plays? Learn the best practices and use case guides for AI-enabled commercial growth plays and the most effective AI implementation tactics.
- Commercial Practices to Drive Profitable Growth & Valuation Economic downturn. Changing consumer preferences. Unpredictable markets. Media and Consumer Technology organizations are constantly facing headwinds to keep up with the rapid pace of change and grow profitably.
- Commercial Talent Management From workplace flexibility to culture and cohesion, media and consumer technology commercial leaders are focusing on the development of a formal employee experience program. Engaged employees are more likely to be productive, motivated and committed to achieving their goals. Discover the five principles for an effective talent management strategy.
- Create a Compelling Customer Experience Leaders in media and consumer technology integrate customer experience (CX) throughout the organization. They have formal and well-documented programs for CX vision and strategy and use CX as a primary KPI for the business. In this research, commercial leaders shared the resources, responsibilities, processes and tools needed to drive customer conversion, retention and expansion.
- Digital Go-to-Customer Study Discover the industry trends, insights and frameworks on the digital impact on revenue growth, as well as recommendations for increased sales performance and growth in a digital environment.
- Digital Insights Study Digital means changing how companies engage with customers and enable their commercial teams. Determining where and when your customers interact with your products and solutions can impact your organization’s digital maturity and where to guide your investments.
- Marketing Insights Study Over 150 marketing executives were interviewed to determine the marketing initiatives being prioritized to maximize customer lifetime value. From marketing roles and resource allocation to marketing mix, channels and spend, get the latest insights on where marketing leaders are investing to advance their organization’s marketing maturity.
- Marketing as a Growth Function: Increasing Demand Generation Performance Outcomes Within the media and consumer technology industry, marketing is deploying more functional contribution and sources to pipeline. In fact, marketing functions are now attributed to generating over 40% of pipeline development. What channel mix, resources and strategies are leaders using to position marketing as a growth function through demand generation performance?
- Media Sales Industry Trends Recent media sales research identified five key areas that media revenue and sales leaders excel in to continue to win in an ever-changing and hyper-competitive sales environment. Insights were captured from 100+ executives across media segments including pure play digital, broadcast, print, radio, out-of-home, ad tech and more to find out what leading organizations are doing to thrive in today’s evolving landscape.
- Revenue Operations Survey Over 200 executives in sales and revenue operations were surveyed across Business Services, Financial Services, Manufacturing and Distribution, MedTech, Health and Wellness, Media and Technology to determine the leading practices of world-class revenue operations organizations.
- Revitalize Growth Through Go-to-Market Coverage Strategies To navigate this dynamic environment and propel profitable growth, industry leaders are redefining their account coverage and go-to-market (GTM) strategies. Are your role and coverage strategies aligned for productivity and profitability?
- 2024 Sales Compensation Trends Survey Sales compensation leaders from 300+ companies across industries participated to provide data and insights on the latest metrics and trends impacting sales compensation programs. From sales comp investments, costs, plan goals and program changes, discover the best practices sales comp leaders are initiating for 2024.
Upcoming Media & Consumer Technology Events
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EMEA: Sales Compensation Game Changers for 2025
Virtual RoundtableMarket uncertainty and tariffs have accelerated the need for executives to revise their sales compensation strategies to safeguard against rising costs and maintain strategic advantage. Join us for a virtual roundtable to discuss how forward-thinking organizations are addressing critical challenges.
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Wednesday, June 4, 2025
9:00 a.m. – 10:00 a.m. GMT -
Virtual
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Media & Consumer Technology: Mid-Year Sales Compensation Review: Game-Changing Strategies for Media Executives
Virtual RoundtableAs we approach the mid-year mark, now is the critical moment to evaluate whether your compensation strategy aligns with these powerful market shifts.
Join HR and sales compensation media leaders for an executive-focused virtual roundtable that delivers actionable insights on the most impactful sales compensation game changers transforming the media industry.
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Thursday, June 5, 2025
1:00 p.m. – 2:00 p.m. ET -
Virtual
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Marketing Symposium
New York, NYExclusively for B2B marketing executives, the B2B Marketing Symposiums create an innovative space for leaders to network and contribute skills, knowledge and experiences across B2B marketing practices including:
• Marketing archetypes
• Customer segmentation and targeting
• Customer persona profiling
• Opportunity modeling
• Demand generation
• Modernizing product commercialization
• Generative AI for marketing
• Revenue attribution
• Marketing ROI
• And more!Attendance is complimentary. Event details, speakers and agenda to come soon.
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Tuesday, June 10, 2025
12:00 p.m. – 5:00 p.m. -
Convene | 530 Fifth Avenue | New York, New York
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Marketing Symposium
VirtualExclusively for B2B marketing executives, the B2B Marketing Symposiums create an innovative space for leaders to network and contribute skills, knowledge and experiences across B2B marketing practices including:
• Marketing archetypes
• Customer segmentation and targeting
• Customer persona profiling
• Opportunity modeling
• Demand generation
• Modernizing product commercialization
• Generative AI for marketing
• Revenue attribution
• Marketing ROI
• And more!Attendance is complimentary. Event details, speakers and agenda to come soon.
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Thursday, June 12, 2025 –
Thursday, June 12, 2025 -
Virtual
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Sales Compensation Symposium
VirtualExplore the latest trends, share ideas and experiences, and network with your peers at the #1 event for sales compensation professionals!
Sales Compensation is a convergence accelerator—it brings together organizational structure, jobs, processes and metrics to deliver faster ROI and customer value. Leading firms use sales compensation as a strategic advantage by defining strategy, managing success metrics, assisting with change management and ultimately providing continuous improvement tactics.
At the Sales Compensation Symposium, you will engage with sales comp colleagues and experts through keynotes, panels and workshops. The Sales Compensation Symposium provides the latest research, trends, practical examples and best practices of sales compensation governance, design and administration.
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Tuesday, August 5, 2025 –
Tuesday, August 5, 2025 -
Virtual
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Sales Compensation Symposium
San Francisco, CAExplore the latest trends, share ideas and experiences, and network with your peers at the #1 event for sales compensation professionals!
Sales Compensation is a convergence accelerator—it brings together organizational structure, jobs, processes and metrics to deliver faster ROI and customer value. Leading firms use sales compensation as a strategic advantage by defining strategy, managing success metrics, assisting with change management and ultimately providing continuous improvement tactics.
At the Sales Compensation Symposium, you will engage with sales comp colleagues and experts through keynotes, panels and workshops. The Sales Compensation Symposium provides the latest research, trends, practical examples and best practices of sales compensation governance, design and administration.
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Thursday, August 7, 2025 –
Thursday, August 7, 2025 -
San Francisco, CA
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Sales Compensation Symposium
Minneapolis, MNExplore the latest trends, share ideas and experiences, and network with your peers at the #1 event for sales compensation professionals!
Sales Compensation is a convergence accelerator—it brings together organizational structure, jobs, processes and metrics to deliver faster ROI and customer value. Leading firms use sales compensation as a strategic advantage by defining strategy, managing success metrics, assisting with change management and ultimately providing continuous improvement tactics.
At the Sales Compensation Symposium, you will engage with sales comp colleagues and experts through keynotes, panels and workshops. The Sales Compensation Symposium provides the latest research, trends, practical examples and best practices of sales compensation governance, design and administration.
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Tuesday, August 19, 2025 –
Tuesday, August 19, 2025 -
Minneapolis, MN
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Sales Compensation Symposium
New York, NYExplore the latest trends, share ideas and experiences, and network with your peers at the #1 event for sales compensation professionals!
Sales Compensation is a convergence accelerator—it brings together organizational structure, jobs, processes and metrics to deliver faster ROI and customer value. Leading firms use sales compensation as a strategic advantage by defining strategy, managing success metrics, assisting with change management and ultimately providing continuous improvement tactics.
At the Sales Compensation Symposium, you will engage with sales comp colleagues and experts through keynotes, panels and workshops. The Sales Compensation Symposium provides the latest research, trends, practical examples and best practices of sales compensation governance, design and administration.
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Thursday, August 21, 2025 –
Thursday, August 21, 2025 -
New York, NY
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Join Our Media & Consumer Technology Community
Alexander Group’s community enables leading executives to share insights and takeaways for immediate use. Participants engage with sales leaders in interactive discussions while gaining knowledge on best practices, pitfalls and challenges.
Practice Leadership
Alexander Group Can Help
Navigate market challenges and shifting consumption patterns to drive profitable revenue growth