Media sales has been forced to accelerate changes to meet new customer demands. Client expectations are high, requiring publishers to act in a consultative manner. Acquiring a deeper understanding of advertisers’ business, providing direction on products and offerings, reporting real-time data and insights―are just a few areas where media firms are determining where to place their bets.
Given all the factors that are pushing for a more dynamic sales organization, are you prepared to take on the new revenue mandates for growth in 2021 and beyond?
Join Alexander Group’s latest Media Sales Industry Trends Research to gain the latest insights and best practices to maximize your opportunities for growth.
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