Media sales has been forced to accelerate changes to meet new customer demands. Client expectations are high, requiring publishers to act in a consultative manner. Acquiring a deeper understanding of advertisers’ business, providing direction on products and offerings, reporting real-time data and insights―are just a few areas where media firms are determining where to place their bets.
Given all the factors that are pushing for a more dynamic sales organization, are you prepared to take on the new revenue mandates for growth in 2021 and beyond?
Join Alexander Group’s latest Media Sales Industry Trends Research to gain the latest insights and best practices to maximize your opportunities for growth.
Topics include:
Capture the voice of advertisers and agencies: tailor your coverage model to increase customer lifetime value
Match product and offering types to the right customer: allocate resources to maximize return
Deploy the right roles to the right customer segments: increase productivity, reduce churn, increase customer satisfaction
Align sales compensation to GTM strategy: design a sales comp program that supports segment and P&L specific needs
Professionalize revenue operations: determine charter, strategic functions, tools and roles
The research will include executive interviews on study topics and data submission on sales productivity, roles and coverage, headcount ratios, pay mix and more to benchmark your firm to industry.
All participants will receive a customized report. Participation is complimentary and confidential.
