Briefings
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Alexander Group research insights and findings will help you make decisions with confidence.
Use the insights and benchmarks based on our primary research efforts, project work and global revenue leadership community as part of your planning process, to support your organizational transformation or test new ideas. Alexander Group research briefings focus on the investments, strategies and best practices leading companies are using to win in today’s environment.
Cross Industry Briefing Offers
- Artificial Intelligence in Revenue Operations In revenue operations, AI can be used to improve multiple functions including content tagging, predictive modeling, interpreting unstructured data, enabling chatbots and gathering competitive intelligence. AI serves as a growth play “accelerator” specifically for data capture and analysis, strategy design and execution, and content and interaction generation.
- Artificial Intelligence in Sales Nearly 50% of surveyed sales leaders are using AI-enabled tools for sales forecasting and over 30% are using AI for sales performance analytics and quota setting. How is AI being implemented to drive sales productivity and profitability?
- Commercial Practices to Drive Profitable Growth & Valuation Economic downturn. Unpredictable markets. These are just a few factors that are preventing commercial leaders from determining and realizing revenue goals. How can organizations achieve differentiated growth, productivity and efficiency for profitable growth?
- Customer Experience Study Through surveys and interviews with commercial leaders from 160 companies across industries, this study provides the best practices to develop a successful customer experience (CX) strategy to generate loyal customers that return time and time again.
- Digital Go-to-Customer Study Discover the industry trends, insights and frameworks on the digital impact on revenue growth, as well as recommendations for increased sales performance and growth in a digital environment.
- Digital Insights Study Digital means changing how companies engage with customers and enable their commercial teams. Determining where and when your customers interact with your products and solutions can impact your organization’s digital maturity and where to guide your investments.
- Revenue Operations Survey Over 200 executives in sales and revenue operations were surveyed across Business Services, Financial Services, Manufacturing and Distribution, MedTech, Health and Wellness, Media and Technology to determine the leading practices of world-class revenue operations organizations.
- Artificial Intelligence in Marketing 80% of surveyed CROs have formally invested in AI for their marketing teams, yet only 1 in 5 marketing teams are currently using AI to support outreach or planning. What is the best approach to implement AI initiatives that will ultimately drive marketing growth goals?
- Marketing Demand Generation Performance & Investments Study With macroeconomic factors and profitability pressure on the rise, organizations today face the dilemma of allocating their limited resources between different channels and initiatives. Determining the most effective and efficient investment strategy requires careful analysis and understanding of target markets, customer preferences and staying ahead of the curve with industry best practices. Alexander Group recently interviewed 300+ marketing executives across industries to share data, insights and viewpoints on current demand generation performance and investments.
- Marketing Trends & Investment Priorities Commercial leaders are confident that they will hit 2024 growth targets by investing in marketing activities. From AI for lead scoring to content development and lead generation, discover the investment areas organizations are pursuing in marketing to amplify seller productivity.
- 2024 Sales Comp Hot Topics Survey Discover the six sales comp hot topics that are top of mind for sales compensation leaders from 150+ organizations across industries.
- The Five Sales Compensation Game Changers You Need to Know in 2025 Sales compensation, the single most influential lever for driving results, is often underutilized as a strategic solution rather than just a reward program. In today’s environment of market uncertainty, rising costs, productivity demands and talent competition, forward-thinking executives are reimagining compensation programs to solve pressing business challenges and drive strategic growth, moving beyond traditional approaches that are no longer sufficient.
- Commercial Practices to Drive Profitable Growth & Valuation Collaboration across marketing, sales and service functions is essential to engage customers across the buyer journey, from awareness to loyalty. By aligning these functions and optimizing their performance, businesses can increase their revenue and profitability. How do you optimize your commercial practices to achieve profitable growth and valuation? This is a question that many business leaders face in today’s competitive and dynamic market.
- Key Talent Management Strategies to Increase Productivity and Efficiency Business services organizations that generate strong profitable growth have more productive and efficient commercial teams by outperforming competitors in key talent management areas. These best-in-class business services companies have 23% more sellers achieving quota and an 18% higher net revenue retention. Discover the five principles these firms have implemented to enhance their talent management strategies.
- Marketing Growth Plays for Commercial Excellence Through 200+ marketing survey responses and 35+ interviews with B2B marketing executives, this study reports on the marketing organizational structures and performance insights to scale the marketing organization, increase marketing productivity and measurement and expand digital reach.
- Optimizing Jobs for Commercial Excellence Are your role and coverage strategies aligned for productivity and profitability? Alexander Group surveyed 250+ CROs and interviewed 100+ executives to understand how companies are organizing and deploying their sales roles. Schedule a complimentary readout today to learn more about the roles and coverage capabilities for operational improvement.
- Shifting Demand Generation Investments for Top Performance With macroeconomic factors and profitability pressure on the rise, firms today face the dilemma of allocating limited resources between different channels and initiatives. Determining the most effective and efficient investment strategy requires careful analysis and understanding of target markets, customer preferences and staying ahead of the curve with industry best practices.
- Steps to Elevate Customer Experience Business services firms that have implemented successful customer experience (CX) strategies are 36% more effective at retaining customers. Generated from interviews with commercial leaders, this research study provides the best practices for developing a CX program that impacts all interactions―from the initial encounter to long after the purchase.
- 2024 Banking Incentive Compensation Survey Alexander Group’s 2024 Banking Incentive Compensation Survey Briefing includes responses from over 50 U.S. banks, providing valuable insights into the industry’s best practices for incentive compensation.
- 2024 Insurance Compensation Study With responses from over 50 U.S. participants, the Insurance Compensation Study provides compensation, productivity, and incentive plan data and insights. It encompasses both employee selling roles and agents (exclusive and independent), covering P&C and Life/Financial lines.
- FinTech: Go-to-Market Research Fintech companies are quickly making GTM changes to drive value added services that build differentiation in the market and a stronger value proposition to prevent margin erosion. Learn the three commercial GTM success factors to ensure the company yields ROI and growth from the investment.
- Marketing Organizational Structures to Drive Performance Leading financial services companies are leveraging six marketing growth plays for commercial excellence. Do you have the marketing resources and investments in place to develop a marketing organizational structure that scales, driving increased productivity and performance?
- Revenue Models and Productivity: Emerging Trends & Benchmarks for FinTech Leaders FinTech market leaders are growing revenue by more than 20% every year while making go-to-market changes to drive value added services that build differentiation in the market. In Alexander Group’s latest FinTech Research, 100+ fintech and technology executives shared best practices and benchmarks on new account acquisition and maximizing customer lifetime value for growth and margin.
- Shifting Demand Generation Investments for Top Performance With macroeconomic factors and profitability pressure on the rise, firms today face the dilemma of allocating limited resources between different channels and initiatives. Determining the most effective and efficient investment strategy requires careful analysis and understanding of target markets, customer preferences and staying ahead of the curve with industry best practices.
- Talent Management Strategies to Enhance Customer Experience Financial services companies that invest more in their employee engagement programs realize a 20% uplift in how their customers rate interactions with their commercial team. Leaders achieving profitable growth have developed effective strategies to support employee engagement programs. Discover the five principles these firms have implemented to enhance their talent management strategies.
- Biotech & Pharmaceutical Sales Compensation Survey The biotech and pharmaceutical sector is poised for significant growth, with a forecasted expansion of 14% in 2024, propelled by continuous innovation, robust R&D initiatives, breakthrough therapies and a growing demand for healthcare solutions. Alexander Group Sales Compensation Trends Survey, which collected data from over 25 biotech and pharmaceutical companies, offers critical insights that could impact your sales compensation plans for the coming year.
- Digital Health Provider Insight Series Leading digital health organizations are making strategic investments in coverage and roles to execute their growth priorities using four primary growth plays for 2025. Compare your go-to-market strategy with the industry average and best-in-class companies to identify areas for improvement and growth.
- Health & Wellness: Drive Growth Through Customer Experience From before the sale, during the sale and after the sale, establishing a customer experience (CX) strategy that delivers a positive outcome across all touchpoints is essential for health and wellness organizations to drive customer retention and growth. This study provides feedback from commercial leaders across 160 companies on how to develop a successful CX strategy.
- Healthcare Hospital Providers Survey Healthcare executives, physicians and surgeons were recently surveyed to determine their views on current industry trends and investments. From staffing and supply shortages to procedure volume and interaction preferences, discover what healthcare providers are prioritizing for the new year.
- Health Insurance Go-to-Customer Study The current health insurance environment requires an increased focus on commercial transformation. With increasing costs in healthcare, the ongoing Blue Cross Blue Shield anti-trust litigation along with demands for new price transparency measures and a move to digital technologies, discover the key areas of focus as health insurance leaders rethink their go-to-market models.
- Improving Marketing Pipeline Contribution The marketing channel mix is evolving, highly impacting demand generation performance. Healthcare leaders are investing over 53% more in demand generation which has led to a 36% increase in marketing qualified leads. Determining the right allocation of resources between different marketing channels and initiatives, however, is the challenge to increase conversion rates. How are your demand generation tactics performing?
- Innovation: Strategies for Marketing, Product & Digital Success Through 200+ marketing survey responses and 35+ interviews with B2B marketing executives, this study reports on the marketing organizational structures and performance insights to scale the marketing organization, increase marketing productivity and measurement and expand digital reach.
- MedTech Provider Insight Series Evolving market dynamics necessitate shifts in go-to-market (GTM) coverage strategy and job design, with a focus on operational efficiency and product innovation. MedTech organizations are investing in coverage and roles to execute growth priorities, including new product investments and advancing post-sales support. Alexander Group is offering complimentary readouts on GTM model trends based on results from our 2024 Provider Research.
- Commercial Talent Management Strategies for a Competitive Edge Life sciences and analytical instruments firms that realize consistent profitable growth spend nearly 50% less on sales turnover. By establishing effective commercial talent management strategies, employees are better engaged, leading to higher customer experience ratings. Discover the five principles to implement an effective and competitive talent program.
- Demand Generation & Performance Insights In life sciences and analytical instruments, marketing accounts for 33% of functional pipeline development, with the top three channels being SEM/SEO, distributors and dealers, and paid social media. Success in demand generation depends on how well an organization navigates the complexity and costs related to customer acquisition and ROI. Discover how to allocate resources to increase conversion rates.
- Increase Demand by Cultivating a Customer Experience Strategy Life sciences and analytical instruments organizations that have developed a compelling customer experience (CX) strategy are 10% more effective at account penetration and new customer acquisition. This study explores how a CX strategy can breed a reputation of delivering a positive experience across every customer touchpoint to generate higher EBITDA margins and a substantial competitive advantage.
- Lab Excellence: Marketing, Product & Digital Strategies Through 200+ marketing survey responses and 35+ interviews with B2B marketing executives, this study reports on the marketing organizational structures and performance insights to scale the marketing organization, increase marketing productivity and measurement and expand digital reach.
- Life Sciences: The Modern Marketing Organization Alexander Group’s latest marketing research effort explores how life sciences and analytical instruments marketing organizations strive to apply innovative B2C marketing best practices in a B2B world. Alexander Group conducted a survey of 100+ life sciences marketing leaders to better understand what marketing priorities and investments they are implementing to take their organizations into the modern era.
- Life Sciences Industry Trends: Strategies | Insights | Metrics As Life Sciences and Analytical Instruments commercial leaders capitalize on near-term growth, they must also evaluate the market trends that will impact progress as they plan for the next three to five years. Industry executives recently provided their perspectives on the two key imperatives they are operating under to accelerate growth and take market share.
- Life Sciences Roles & Account Coverage Study Are your role and coverage strategies aligned for productivity and profitability? With the forecasted comeback, how are leaders determining the right roles and account coverage strategies to align resources by customer, product and industry end-markets? Get a full readout of the findings from this study.
- Advanced Practices for Commercial Talent Management Manufacturers and distributors achieve revenue and margin outperformance with a lower proportion of above-market pay compared to other industries. Over 60% of leading firms meet monthly to discuss performance with their commercial teams. What are the best practices for developing a talent management strategy that brings a competitive advantage?
- Increasing Channel Partner Engagement to Maximize Channel ROI Are your channel partner strategies optimized for maximum engagement and ROI? Manufacturers are navigating a market landscape characterized by evolving buyer personas, new revenue streams and the growing importance of digital enablement. To drive profitable growth, industry leaders are redefining their partner ecosystems and go-to-market (GTM) strategies. Schedule a complimentary readout today to learn more about optimizing your channel partner roles for improved operational efficiency and profitability.
- Manufacturing & Distribution Industry Trends Research: Strategies | Insights | Metrics Digital is altering the way customers interact and purchase your offerings. Integrating sales, marketing and service to provide customer value will differentiate your firm, command a premium and deliver sustainable growth. Compare your business processes and performance metrics to your competition to see if you’re hitting the mark.
- Manufacturing & Distribution Productivity Drivers Rising inflation, supply chain constraints and uncertain demand are just a few economic factors that are impacting commercial models. What drivers are manufacturers and distributors investing in to prioritize customer segments, protect margin, and maintain and grow market share?
- Prioritizing Quality Over Quantity: An Analysis of Marketing Demand Generation Performance Leaders in manufacturing and distribution have increased demand generation investments by over 13%. Marketing now accounts for 33% of functional pipeline development. As marketers look to allocate resources between channels and initiatives to increase conversion rates while navigating costs and tracking ROI, how do you determine the best demand gen investment strategies?
- Redefine Excellence Through Customer Experience From executing a customer experience (CX) vision and strategy, deploying the right resources for customer engagement, setting specific CX goals and measurements, and defining the processes and growth plays that drive retention, the study provides insights and metrics for manufacturers and distributors on leading practices for a successful CX program.
- Refining Job Roles for Commercial Success Manufacturers and distributors are facing many market disruptors including the emergence of new buyer personas, the introduction of new revenue streams and the increased importance of digital sales enablement. To navigate this dynamic environment and propel profitable growth, industry leaders are redefining their account coverage and go-to-market (GTM) strategies. Are your role and coverage strategies optimized for maximum productivity and profitability?
- Transforming Marketing & Product Strategies for Growth Through 200+ marketing survey responses and 35+ interviews with B2B marketing executives, this study reports on the marketing organizational structures and performance insights to scale the marketing organization, increase marketing productivity and measurement and expand digital reach.
- Commercial Practices to Drive Profitable Growth & Valuation Economic downturn. Changing consumer preferences. Unpredictable markets. Media and Consumer Technology organizations are constantly facing headwinds to keep up with the rapid pace of change and grow profitably.
- Commercial Talent Management From workplace flexibility to culture and cohesion, media and consumer technology commercial leaders are focusing on the development of a formal employee experience program. Engaged employees are more likely to be productive, motivated and committed to achieving their goals. Discover the five principles for an effective talent management strategy.
- Create a Compelling Customer Experience Leaders in media and consumer technology integrate customer experience (CX) throughout the organization. They have formal and well-documented programs for CX vision and strategy and use CX as a primary KPI for the business. In this research, commercial leaders shared the resources, responsibilities, processes and tools needed to drive customer conversion, retention and expansion.
- Marketing as a Growth Function: Increasing Demand Generation Performance Outcomes Within the media and consumer technology industry, marketing is deploying more functional contribution and sources to pipeline. In fact, marketing functions are now attributed to generating over 40% of pipeline development. What channel mix, resources and strategies are leaders using to position marketing as a growth function through demand generation performance?
- Media Sales Industry Trends Recent media sales research identified five key areas that media revenue and sales leaders excel in to continue to win in an ever-changing and hyper-competitive sales environment. Insights were captured from 100+ executives across media segments including pure play digital, broadcast, print, radio, out-of-home, ad tech and more to find out what leading organizations are doing to thrive in today’s evolving landscape.
- Revitalize Growth Through Go-to-Market Coverage Strategies To navigate this dynamic environment and propel profitable growth, industry leaders are redefining their account coverage and go-to-market (GTM) strategies. Are your role and coverage strategies aligned for productivity and profitability?
- Channel Partner Go-to-Market Benchmark Study In the ever-changing world of XaaS, evolving channel partner ecosystems have become a necessity to stay competitive and drive growth. 80% of technology leaders are planning to, or have already launched, a major partner program transformation in the last two years. Schedule a briefing to find out what changes technology vendors are considering to increase their channel partner program ROI while also keeping up partner engagement.
- Commercial Practices to Drive Profitable Growth & Valuation The highly dynamic technology industry is constantly changing with new solutions being offered and the sales, service and pricing models that accompany them. Coupled with the recent economic downturn, unpredictable markets and the advent of technology-as-a-service, there is more pressure than ever on technology companies to determine and realize revenue goals.
- Create a Compelling Customer Experience Tech commercial leaders are delivering exceptional customer experience (CX) by evaluating their customer strategy, prioritizing initiatives and investing across the entire customer journey of land, adopt, expand and renew. In this study, technology executives provide insights on how to deliver high-quality CX from pre-purchase to post-purchase interactions to gain a competitive edge.
- Demand Generation & Performance Insights Success in demand generation depends on how well an organization navigates the complexity and costs related to customer acquisition and ROI. Relevant research and metrics within the tech industry can help solve the mystery of how to allocate resources between different marketing channels and initiatives to increase conversion rates. Tech marketing executives recently shared their data, insights and viewpoints on current demand gen performance and investments.
- FinTech: Go-to-Market Research Fintech companies are quickly making GTM changes to drive value added services that build differentiation in the market and a stronger value proposition to prevent margin erosion. Learn the three commercial GTM success factors to ensure the company yields ROI and growth from the investment.
- Future Ready: Marketing, Product & Digital Strategies Through 200+ marketing survey responses and 35+ interviews with B2B marketing executives, this study reports on the marketing organizational structures and performance insights to scale the marketing organization, increase marketing productivity and measurement and expand digital reach.
- Optimizing Sales Roles for Profitable Growth Technology organizations are making significant investments in their sales roles, 58% increasing product specialist headcount and 54% increasing customer success manager headcount in 2024. Based on Alexander Group’s latest research, leading technology companies are making investments in roles and coverage to execute growth priorities with nine key growth plays.
- Revenue Models and Productivity: Emerging Trends & Benchmarks for FinTech Leaders FinTech market leaders are growing revenue by more than 20% every year while making go-to-market changes to drive value added services that build differentiation in the market. In Alexander Group’s latest FinTech Research, 100+ fintech and technology executives shared best practices and benchmarks on new account acquisition and maximizing customer lifetime value for growth and margin.
- XaaS Research Explore industry trends, insights and frameworks from top revenue leaders on expansion growth and ILAER models, and recommendations for increasing sales performance and revenue growth in a XaaS environment. How does your firm compare?
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